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Tag: varietal turnover

Potential for independent performance information to shape farmers’ seed choice for hybrid maize: Insights from Kenya

Written by dmedina on . Posted in Blogs.

Maize production in Kenya is a critical component of the country’s agriculture and food security. However, climate change poses a serious threat to its production. Changes in temperature and precipitation patterns can affect maize growth, reduce yields, and increase the incidence of pests and diseases.

Prolonged droughts and unpredictable rainfall can lead to crop failures, while extreme weather events can damage crops and infrastructure. As the climate continues to change, it is essential for Kenyan farmers to adopt resilient agricultural practices and more adapted seed products to safeguard maize production and ensure food security for the population.

For decades, seed companies as well as governments and donors have invested in maize hybrid breeding. Dozens of new hybrids have been made available to seed companies throughout East Africa for multiplication and distribution. These hybrids are designed and tested to outperform older hybrids in terms of yield under rainfed conditions, to include tolerance to drought and pests.

However, the potential impact of these investments has been hampered by the slow turnover of hybrids among farmers. Research has shown that, despite the availability of newer, higher-performing varieties, farmers tend to purchase older, less productive hybrids. The ‘turnover problem’ in Kenya has been described by CIMMYT researchers in a recent publication.[1]

One of the constraints responsible for the low turnover of varieties is a lack of information among farmers on the performance of the newer products. Despite advancements in the development of new seeds and the retail infrastructure to reach farmers, neither the public nor the private sector is generating and disseminating information on the performance of different maize seed products across various agroecologies. Farmers therefore have choice overload but lack objective information on relative seed performance required to make informed seed choices across seasons and growing conditions.

CIMMYT conducted a field experiment to shed light on the potential influence of seed-product performance information on farmers’ seed choices. The study involved aggregating and packaging farmer reported yield data for some seed products and presenting this to randomly selected farmers at the point of sale to assess whether the new information would influence their choice of products. The study was conducted in Kirinyaga and Embu counties where, like many parts of Kenya, farmers have access to a diverse range of maize seed products from seed companies which promise benefits like higher yields and improved resilience but lack objective information on their performance which could support their choices, including when to switch and to what.

[1] https://journals.sagepub.com/doi/full/10.1177/0030727019900520

 

The experiment

The study was conducted in March 2024, at the onset of the long rain season. The research team collaborated with 36 local agro-dealers in five towns and surveyed over one thousand farmers.  Farmers were intercepted as they approached the agro-dealer outlets and briefed about the study. Upon consent, they were informed on the benefits of trying something new (experimenting with varieties) and  were offered a voucher for one free bag of maize seed to encourage them to try a seed product new to them. They then were randomly assigned to two experimental groups: treatment and comparison. Participants in the treatment group were shown a chart containing product-specific yield data on maize hybrids grown in their counties (see the chart below). The chart contained farmer-reported yields from the previous year’s long rain season aggregated at two levels: county average yield and the average yield of the top 25% of farmers who realized the highest yields. The latter demonstrated the actual potential of a seed product. They were asked that, if they wished, they could choose the voucher product for experimentation from the list but they were not required to. Participants in the comparison group were offered placebo information that would not affect their seed choice: they were given some fun facts about Kenya and agriculture in Kenya. We assess the effect of the information on the choice of the bag of seed they were buying with the voucher to experiment with.

Table 1: Product-specific performance information on maize seed products in Kirinyaga March-August 2023 *actual product names have been removed for this blog*

Before they made any purchases, the customers were asked about which maize seed they intended to buy. After purchase, they were interviewed again to find out which maize seeds they bought and how they had used the voucher.

 

 

 

 

 

 

What we found

Majority of the treatment farmers had a very positive evaluation of the information they received, indicating that they found it relevant and useful when making seed choice. Specifically, over 90% of them said that the information was trustworthy and easy to understand while about 80% said that the information was easy to recall. Over 80% of them disagreed that the list of varieties was too long to comprehend, the information on varieties was similar and hard to differentiate and that it was hard for them to choose a variety from the list.

This positive evaluation of the information is also reflected in their seed choices. Pre-purchases (before they entered the agrodealer store), farmers who were exposed to the performance information showed increased certainty in their choices and a higher inclination towards products listed in the product performance data, particularly the top-performing varieties. While 5% of the comparison farmers indicated that they did not know what to buy with their vouchers, only 2% of the treatment farmers suffered the same uncertainty. Such farmers relied mostly on agro-dealers to recommend a product they could experiment with.

As shown by the bar chat below, only 7% of comparison group farmers desired to use their vouchers on (or had an effective demand for) products which were the top two in the product performance lists. This increased to 27% among the information group farmers, representing an increase of 286% in the demand of top performing products.

However, although our intervention relaxed an essential constraint (product performance information) and increased the demand for some seed products, the actual purchases were subject to other constraints, stock-outs key among them. As a result, both groups showed shifts from initially desired products in their actual purchases. Even so, the treatment group maintained a stronger alignment with the listed products, exhibiting a higher likelihood of purchasing top-performing products. Only 5% of farmers in comparison group used their vouchers to purchase products which were top two in the product performance lists. This increased to 13% among farmers in the treatment group, representing a 160% increase in the likelihood of purchasing the best performing products in the lists.

Reflections

Slow varietal turnover among maize farmers in E. Africa is a pervasive problem and there is no one solution to it. This research shows that information on product performance can be an effective approach in bringing to the attention of farmers newer, more adapted and better yielding seed products. Dissemination of such information can be incorporated in extension programs, shared at the point of sale, shared through SMSs and WhatsApp messages, displayed in posters fixed in public places, etc.

The findings offer clear recommendations for future investments in seed systems development. These include the implementation of new product testing regimes to ensure quality and objectivity of performance data, testing what other information would be useful to farmers – beyond yield data, exploring new marketing options to reach farmers more effectively, and considering additional approaches to empower farmers with the knowledge they need to make informed decisions thus leading to improved agricultural productivity, resilience, and livelihoods.

Farmers in Mexico attend a workshop organized by CIMMYT to build their capacity in seed production. (Photo: X. Fonseca/CIMMYT)

Supporting the growth of local maize seed industries: Lessons from Mexico

Written by Steven M on . Posted in Features.

Over the past several decades, maize breeders have made considerable strides in the development and deployment of new hybrids. These offer higher yields compared to older varieties and reduce the risks farmers face from the vagaries of a changing climate and emerging pest and disease threats. But, for small-scale farmers to adopt new, improved climate-resilient and stress-tolerant maize hybrids at scale, they must be first available, accessible and their benefits need to be widely understood and appreciated. This is where vibrant national seed industries potentially play an important role.

Prior to the 1990s, government agencies tended to play the lead role in hybrid production and distribution. Since then, expectations are that the private sector — in particular locally owned small-scale seed enterprises — produce maize hybrids and distribute them to farmers. When successful, local seed industries are able to produce quality new hybrids and effectively market them to farmers, such that newer hybrids replace older ones in agrodealer stores in relatively short periods of time. If small seed enterprises lack capacities or incentives to aggressively market new hybrids, then the gains made by breeding will not be realized in farmers’ fields. By monitoring seed sales, breeders at CIMMYT and elsewhere, as well as seed business owners, gain insights into smallholders’ preferences and demands.

A recent publication in Food Security assesses the capacities of 22 small and medium-sized seed enterprises in Mexico to produce and market new maize hybrids. The study draws on the experience of the MasAgro project, a decade-long development whereby the International Maize and Wheat Improvement Center (CIMMYT), in partnership with Mexico’s Department of Agriculture and Rural Development (SADER), engaged with dozens of locally owned seed businesses to expand their portfolio of maize hybrids.

The authors, led by CIMMYT senior economist Jason Donovan, highlight the critical role the MasAgro project played in reinvigorating the portfolios of maize seeds produced by small and medium-sized enterprises. MasAgro “filled a gap that had long existed in publicly supported breeding programs” by providing easy access to new cultivars, available to local seed companies without royalties or branding conditions, and without the need for seed certification. The enterprises, in turn, showed a remarkably high capacity to take up new seed technology, launching 129 commercial products between 2013 and 2017.

“Without doubt the MasAgro project can be considered a success in terms of its ability to get new maize germplasm into the product portfolios of small seed companies throughout Mexico,” Donovan said.

The authors also delve into the challenges these maize enterprises faced as they looked to scale the new technologies in a competitive market that has long been dominated by multinational seed enterprises. They observed a lack of access to physical capital, which in turn evidenced a lack of financial capital or access to credit, as well as limited marketing know-how and capacity to integrate marketing innovations into their operations. While most maize enterprises identified the need to expand sales of new commercial products, “signs of innovation in seed marketing were limited” and most of them relied heavily on sales to local and state governments.

According to Donovan, “The MasAgro experience also shows that a strong focus on the demand side of formal seed systems is needed if breeding programs are to achieve greater impact in less time. This implies more attention to how farmers decide on which seed to purchase and how seed companies and seed retailers market seed to farmers. It also implies strong coordination between public sector to make building the local seed industry a national imperative.”

Beyond the Mexican context, the paper’s findings may be of particular interest to development organizations looking to supply local seed industries facing strong competition from regional and multinational companies. One example is the effort to support small seed businesses in Nepal, which face strong competition from larger Indian companies with long histories of engagement in Nepalese seed markets. There are also important lessons for policymakers in eastern and southern Africa, where strict controls over seed release and certification potentially lead to higher production costs and slower rates of introduction of new products by local maize seed companies.

Read the full article:
Capacities of local maize seed enterprises in Mexico: Implications for seed systems development

This paper is complemented by two CIMMYT-led publications in a special issue of Outlook on Agriculture that highlights experiences in sub-Saharan Africa. That special issue grew out of the CGIAR Community of Excellence for Seed Systems Development where CIMMYT led the discussion on seed value chains and private sector linkages.

Cover image: Farmers in Mexico attend a workshop organized by CIMMYT to build their capacity in seed production. (Photo: X. Fonseca/CIMMYT)

A worker uses a machine to seal a bag of maize seed at the Sementes Nzara Yapera Lda warehouse in Catandika, Mozambique. Photo: CIMMYT/Kipenz Films.

New research highlights opportunities to deepen engagement with private sector for increasing impact from cereal breeding

Written by Marcia MacNeil on . Posted in News.

A worker uses a machine to seal a bag of maize seed at the Sementes Nzara Yapera Lda warehouse in Catandika, Mozambique. Photo: CIMMYT/Kipenz Films.
A worker uses a machine to seal a bag of maize seed at the Sementes Nzara Yapera Lda warehouse in Catandika, Mozambique. Photo: CIMMYT/Kipenz Films.

A newly published special issue in the journal Outlook on Agriculture features views and experiences on seed systems performance in Sub-Saharan Africa and options to drive faster uptake of new crop varieties. The contributions reflect the breadth of perspectives and expertise within CGIAR and beyond and make the case for the need for more demand-oriented variety development and seed delivery.

A seed system refers to the various actors, processes, and relationships that allow for the production, conservation, exchange and use of propagation materials for crops, trees, forages, livestock, and fish. For the International Maize and Wheat Improvement Center (CIMMYT), seed systems involve private seed companies, retailers, and government research agencies, among others, that are involved in the design, testing, production and distribution of high-yielding, climate-resilient, and pest- and disease-resistant maize hybrids.

“A well-functioning seed system is critical for ensuring that farmers have reliable access to the quality seeds that they want. It forms the critical link between breeders and the small-scale farmers responsible for much of the food production in Sub-Saharan Africa, Latin America and South Asia,” said CIMMYT Senior Economist Jason Donovan, who co-authored the introductory article.

“The papers in this collection raise important issues which up to now have not received enough attention, to include the strategies, capacities and incentives of the private sector to invest in the distribution of new varieties. The topics discussed have implications for the One CGIAR in its ongoing efforts to develop a coherent and coordinated seed system research program that supports accelerated varietal uptake and turnover through effective seed delivery,” he added.

CIMMYT researchers contributed two papers, one which looks at the role of different types of seed producers and traders in shaping seed systems performance and another which proposes new directions for research on gender and formal maize seed systems. The special edition grew out of the CGIAR Community of Excellence for Seed Systems Development where CIMMYT led the discussion on seed value chains and private sector linkages.

One consensus among the authors is that a wider range of partnerships will be required to reenforce the potential of seed systems to delivery more new varieties to small-scale farmers in less time.

The full special series is available here: https://journals.sagepub.com/toc/OAG/current