Tag: seed systems

Enumerator Mary Mdache (left) interviews Shangwe Stephano, staff of BAYDA agrovet shop in Haydom town, Mbulu district, Tanzania. (Photo: Furaha Joseph)

Do smallholders get the right seed and inputs from their agrodealer?

Written by Jérôme Bossuet on November 28, 2019. Posted in News. 1 Comment on Do smallholders get the right seed and inputs from their agrodealer?

Judith Thomson, agrodealer in Mbalizi, Mbeya district, Tanzania. (Photo: Owekisha Kwigizile)

Many Tanzanian smallholder farmers fail to produce even 1 ton of maize grain per hectare. To improve crop yields, a farmer needs the right seeds and complementary inputs, including inorganic fertilizer. The “right” inputs will depend upon what his or her geographical location and farming system are. How many farmers have access to such inputs and advice? What is the distribution of agrodealers in rural areas? What do they stock, and at what prices?

The International Maize and Wheat Improvement Center (CIMMYT) recently carried out a survey of agrodealers in Uganda and Tanzania to answer such questions related to the last-mile delivery of seeds and other agronomic inputs.

This is a joint initiative from two projects — Taking Maize Agronomy to Scale in Africa (TAMASA) and Strengthening product profile-based maize breeding and varietal turnover in Eastern and Southern Africa — funded by the Bill & Melinda Gates Foundation and USAID.

For the study, CIMMYT teams interviewed 233 agrodealers in Uganda and 299 agrodealers in Tanzania. The survey started in September 2019, just before the main maize planting season, and covered five districts in each country, in both easy-to-reach and remote areas.

The study focuses particularly on two types of agricultural inputs: maize seeds — similar to an earlier survey done this year in Kenya — and fertilizer.

Are agrodealers catalyzers of varietal turnover?

For maize seed, researchers looked at which varieties are available at the agrodealer and how do they decide on what to stock.

Agrodealers were also asked to report the key selling attribute of the different varieties they had in store whether it was yield, drought tolerance, maturity level or another marketing characteristic like pricing or packaging. Such information will give some better insights for CIMMYT’s maize breeding team about perceived differences along the seed value chain on key attributes and product profiles.

For example, a new variety in Uganda that was tolerant to maize lethal necrosis (MLN), was mainly promoted as a double cobber and not as MLN tolerant. And unlike in Uganda, there was no “cheap variety” option available in Tanzania, according to the agrodealers interviewed for the study, although high seed prices were often mentioned as the main barrier for seed purchases.

Better understanding how retailers select their varieties could help improve varietal turnover, a key indicator of how fast CIMMYT’s research reaches out farmers.

Besides their own role, it is also interesting to see how agrodealers perceive external challenges to influence farmer adoption of improved varieties. In Uganda, agrodealers saw counterfeit seed and government free seed distributions to farmers as the main challenges for their business, issues that were not frequently mentioned in Tanzania.

Understanding input market characteristics

The use of fertilizer is very low in sub-Saharan Africa, around 8-12 kg per hectare, twenty times less than Western standards. Fertilizer access and affordability have been cited as key factors in the low rates of uptake.

The study may shed some new light on this, as it looks at what types of fertilizer is available to farmers at agrodealer shops, and what drives sale and prices. Researchers will examine whether there is a competition effect and how transport costs or subsidies impede the growth of the fertilizer market.

Georeferencing of interviewed agrodealers and farmer population mapping will help reveal the degree to which agrodealers are concentrated in particular areas, leaving other areas with relatively little local access to inputs. Project researchers will investigate how marketing conditions vary across such situation, examining, for instance, how input pricing strategies, selection and quality varies spatially. The team will also use data collected on fertilizer prices to further refine regional fertilizer profitability maps.

Such mapping exercises could help improve the relevance of extension advice. As an example, to tackle acid soils or phosphorus deficiency, could farmers find the recommended input, lime or appropriate P fertilizer at the right time and right price, so that it is profitable for them?

The detailed results of the study are expected in early 2020 to guide agronomic investments and policies for more functional input markets that drive a much-needed sustainable intensification of African smallholder agriculture.

CIMMYT board members and staff visited Riziki Farm Supplies, one of the agrodealers in Machakos which sells SAWA hybrid maize. (Photo: Jerome Bossuet/CIMMYT)

What it takes to bring the best seed to farmers

Written by Jérôme Bossuet on October 31, 2019. Posted in Features.

Partnerships and how to increase impact were two of the key issues discussed by the Board of Trustees of the International Maize and Wheat Improvement Center (CIMMYT) during their meeting in Kenya in October 6-10, 2019. Management and strategy discussions were combined with field trips and interactions with CIMMYT researchers and partners. Board members visited the research stations in Kiboko and Naivasha, as well as two partner seed companies in Machakos and Nairobi.

“To ensure CIMMYT’s crop breeding research benefits smallholder farmers, it is important for us to better understand how partnerships between CIMMYT and seed companies work on the ground, to know how seeds move from our research stations to the farmers,” said Marianne Bänziger, CIMMYT’s deputy director general for research and partnership.

CIMMYT board members and staff stand for a group photo outside the offices of East African Seed. (Photo: Jerome Bossuet/CIMMYT)

East African Seed, a family-owned seed business established in Nairobi in the 1970s, sells over 300 products, from maize and vegetable seeds to phytosanitary solutions. The company works through a large network of stockists and distributors across Burundi, the Democratic Republic of Congo, Kenya, Rwanda, South Sudan, Tanzania and Uganda.

Rogers Mugambi, chief business manager of East African Seed, underlined the successful partnership with CIMMYT, getting access to high-yielding disease-resistant germplasm and receiving technical support for the company’s breeding team. Mugambi highlighted CIMMYT’s contribution to contain the devastating maize lethal necrosis (MLN) outbreak since 2011. Most commercial varieties on the market fared badly against this new viral disease, but in 2020 East African Seed will launch two new MLN-tolerant varieties on the market thanks to CIMMYT’s breeding work.

Dryland Seed, another partner seed company, was established in 2005 in Kenya’s Machakos County. It commercializes the drought-tolerant SAWA maize hybrid, based on CIMMYT lines. Featured recently on Bill Gates’s blog, this hybrid is a success among farmers, thanks to earliness, nitrogen use efficiency and good yield potential in water-stressed regions. Dryland Seed’s production grew from 25 to 500 tons of seed per year, reaching out 42,000 farmers a year.

General view of the East African Seed warehouse. (Photo: Jerome Bossuet/CIMMYT)

Keeping seeds in business

When asked about the uniqueness of East African Seed, Mugambi highlighted trust and consistency in quality. They nurture their agrodealer network by investing in extension services and organizing evening meetings with stockists to discuss how to farm and be profitable. “Knowing and supporting the agrodealers selling your products is crucial, to make sure the stockists sell the right seeds and inputs, and store them well,” Mugambi explained.

Marianne Banziger (right), CIMMYT's deputy director for research and partnership, listens to a Dryland Seed sales manager during a visit to a farm supplies shop in Machakos, Kenya. (Photo: Jerome Bossuet/CIMMYT) — Marianne Banziger (right), CIMMYT’s deputy director for research and partnership, listens to a Dryland Seed sales manager during a visit to a farm supplies shop in Machakos, Kenya. (Photo: Jerome Bossuet/CIMMYT)

“Many seed companies could learn from you. Quality control is crucial for any seed business as you sell genetics and any crop failure at farm level will jeopardize farmers’ trust in the company’ seeds,” said Bill Angus, CIMMYT Board member.

Ngila Kimotho, managing director of Dryland Seed, pointed out the financial challenges for a small local seed company to grow in this risky but important agribusiness. The company has to pay out-growers, sometimes face default payment by some agrodealers, while low-interest credit offers are scarce as “banks and microfinance institutions target short-term reliable businesses, not climate-risky rainfed farming,” Kimotho explained. Combining drought-tolerant crops with insurance products could lower business risks for banks.

Bringing top-notch research to farmers

“I am worried about the mutating stem rust which seems to break down the resistance of some popular wheat varieties,” stressed Joseph Nalang’u, a farmer in Narok with 600 acres dedicated to wheat and 100 to maize. “The unpredictable weather is another major concern. When I started farming, we knew exactly when the planting season would start, and this helped us in our planning. That is no longer the case.”

African farmers need agricultural research. A research that is responsive to develop rapidly scalable and affordable solutions against numerous emerging pests and diseases like wheat rusts, MLN or fall armyworm. They need advice on how to adapt to unpredictable climate.

While visiting the MLN Quarantine and Screening Facility in Naivasha, CIMMYT’s Board members discussed research priorities and delivery pathways with farmers, seed and input companies, and representatives of Kenya Agricultural and Livestock Research Organization (KALRO), Kenya Plant Health Inspectorate Service (KEPHIS) and the Ministry of Agriculture.

CIMMYT board members, staff, partners and farmers listen to a researcher at the MLN Screening Facility in Naivasha, Kenya. (Photo: Joshua Masinde/CIMMYT)

“When you visit Naivasha MLN research facility or Njoro wheat rust phenotyping platform, both co-managed by CIMMYT and KALRO, you see a partnership that works very well,” said Zachary Kinyua, the assistant director for crop health research at KALRO. “These facilities are open to public-private collaboration, they generate important public goods for farmers, large and small.”

“If we develop or co-develop wonderful technologies but they don’t reach the farmers, that would be a fun and wonderful experience but with no impact,” said Kevin Pixley, CIMMYT’s director of the Genetic Resources program. “We depend on partners in the national agricultural research systems, seed companies and other private and public partners to realize the desired impact.”

“It is always so inspiring to see on the ground the results of years of research, to hear some of our partners talking about the real impact this research makes. The multiplier effect of what we do never ceases to amaze me,” expressed Nicole Birell, chair of CIMMYT’s Board of Trustees.

Cover image: CIMMYT board members and staff visited Riziki Farm Supplies, one of the agrodealers in Machakos which sells SAWA hybrid maize. (Photo: Jerome Bossuet/CIMMYT)

Participants of the preliminary mid-term review of the National Seed Vision 2013-2025 workshop stand for a group photo. (Photo: Bandana Pradhan/CIMMYT)

Nepal’s seed sector partners join forces to realize the National Seed Vision 2013-2025

Written by Rodrigo Ordóñez on August 20, 2019. Posted in Features.

Access to affordable quality seed is one of the prerequisites to increase agricultural production and improve the livelihoods of Nepali farmers. However, there are significant challenges to boost Nepal’s seed industry and help sustainably feed a growing population.

Six years ago, Nepal launched its National Seed Vision 2013-2025. This strategic plan aims at fostering vibrant, resilient, market-oriented and inclusive seed systems in public-private partnership modalities, to boost crop productivity and enhance food security.

The Nepal Seed and Fertilizer (NSAF) project, led by the International Maize and Wheat Improvement Center (CIMMYT), is supporting the government to enhance national policies and guidelines, and private seed companies to build competitive seed businesses and hybrid seed production.

General view of a hybrid maize field from Lumbini Seed Company, a NSAF project partner, in Nepal’s Bhairahawa district. (Photo: Subhas Sapkota)

Quality seed can increase crop yield by 15-20%. However, there are critical challenges hindering the growth of Nepal’s seed industry. Existing seed replacement rate for major cereals is low, around 15%. About 85% of Nepali farmers are unable to access recently developed improved seeds — instead, they are cultivating decades-old varieties with low yield and low profits. Some of the factors limiting the development of seed systems are the high cost of seed production and processing, the limited reach of mechanization, and the low use of conservation agriculture practices.

The demand for hybrid seeds in Nepal is soaring but research in variety development is limited. Most of the country’s supply comes from imports.

In collaboration with the Nepal Agricultural Research Council (NARC), the NSAF project team is working with seed companies and cooperatives to scale hybrid seed production of maize, tomato and rice. Through this project, CIMMYT collaborated with the Seed Quality Control Center (SQCC) and national commodity programs of the NARC to draft the first hybrid seed production and certification guidelines for Nepal to help private seed companies produce and maintain standards of hybrid seeds.

Extension and promotion activities are essential to bring improved seed varieties to farmers. Standard labelling and packaging also needs to be strengthened.

Yubak Dhoj G.C., Secretary of Nepal’s Ministry of Agriculture and Livestock Development, explained the importance of seed stakeholders’ collaboration to achieve the National Seed Vision targets. (Photo: Bandana Pradhan/CIMMYT)

A joint effort

CIMMYT and its partners organized a two-day workshop to review the progress of the National Seed Vision. The event attracted 111 participants from government institutions, private companies and development organizations engaged in crop variety development, seed research, seed production and dissemination activities.

In the opening remarks, Yubak Dhoj G.C., Secretary of Nepal’s Ministry of Agriculture and Livestock Development, addressed the seed sector scenario and its challenges. He stressed the importance of collaboration among seed stakeholders to meet the targets of the National Seed Vision in the next six years.

During the technical sessions, Madan Thapa, Chief of the SQCC, analyzed the current status of the National Seed Vision and highlighted the challenges as well as the opportunities to realize it.

Laxmi Kant Dhakal, Chairperson of the Seed Entrepreneurs Association of Nepal (SEAN) emphasized the importance of private sector engagement and other support areas to strengthen seed production and marketing of open-pollinated varieties and hybrids.

Seed systems specialist AbduRahman Beshir shares CIMMYT’s experiences in hybrid testing and seed business promotion in Nepal. (Photo: Bandana Pradhan/CIMMYT)

Tara Bahadur Ghimire, Principal Scientist at NARC, gave an overview of the status of NARC varieties, source seed and resource allocation.

Dila Ram Bhandari, former Chief of SQCC, led a discussion around the assumptions and expectations that arose while developing the National Seed Vision.

Technical leads of maize, rice, wheat and vegetables presented a road map on hybrid variety development and seed production in line with the National Seed Vision’s targets for each crop.

“A large quantity of hybrid seeds, worth millions of dollars, is being imported into Nepal each year,” explained AbduRahman Beshir, Seed Systems Lead of CIMMYT’s NSAF project. “However, if stakeholders work together and strengthen the local seed system, there is a huge potential in Nepal not only to become self-sufficient but also to export good quality hybrid seeds in the foreseeable future. Under the NSAF project we are witnessing a few seed companies that have initiated hybrid seed production of maize and tomato.”

In one of the exercises, workshop participants were divided in groups and examined different topics related to the realization of the National Seed Vision. They looked at genetic resources, hybrid and open-pollinated variety development, source seed production and supply, private sector engagement and marketing, seed extension and varietal adoption by farmers, seed quality control services, and roles of research partners and other stakeholders. The groups presented some of the major challenges and opportunities related to these topics, as well as recommendations, which will be documented and shared.

The outcomes of this mid-term review workshop will inform policy and guide the discussions at the upcoming International Seed Conference to be held in early September 2019.

In one of the breakout sessions, a group discusses challenges and recommendation to improve private sector engagement. (Photo: Bandana Pradhan/CIMMYT)

Regulating hybrid seed production

At the workshop, participants thoroughly discussed the draft hybrid seed production and certification guidelines, developed under the NSAF project.

The guidelines are the first of their kind in Nepal and essential to achieve the targets of the National Seed Vision, by engaging the private sector in hybrid seed production.

Hari Kumar Shrestha, CIMMYT’s Seed Systems Officer, and other seed experts from the SQCC presented the main features and regulatory implications of the guidelines.

After the workshop, the guidelines were sent to the National Seed Board for approval.

Seeds of progress

Written by Jennifer Johnson on June 20, 2019. Posted in Videos.

The maize seed sector in east and southern Africa is male-dominated. However, there are women working in this sector who are breaking social barriers and helping to improve household food security, nutrition and livelihoods by providing jobs and improved seed varieties to farmers.

Researchers from the International Maize and Wheat Improvement Center (CIMMYT) conducted interviews with women owners of seed companies in eastern and southern Africa. They shared information on their background, their motivation to start their businesses, what sets their companies apart from the competition, the innovative approaches they use to ensure smallholder farmers adopt improved seed varieties, the unique challenges they face as women in the seed sector and the potential for growth of their companies.

Philomena Muthoni Mwangi stands at the entrance of her agrodealer shop, Farm Care, in the village of Ngarariga. (Photo: Jerome Bossuet/CIMMYT)

Solving the “last mile” challenge of maize seeds

Written by Jérôme Bossuet on March 13, 2019. Posted in Features.

Agrodealers play a pivotal role in delivering the gains of the green revolution to millions of smallholders in Africa. Reaching even the most remote corners of the continent, they give farmers access to agricultural inputs and services.

So far, seed systems research has mainly focused on the factors influencing farmers’ adoption of or seed companies’ investment in new varieties. However, little is known about independent agrodealers, who play an important role in the “last mile” of seed systems, distributing improved maize seeds and fertilizers as well as giving agronomic advice. There is a gap of knowledge about who they are, their needs and constraints, and the ways in which they secure and develop their businesses.

Understanding how to better support agrodealers is important for the International Maize and Wheat Improvement Center (CIMMYT), to ensure that new varieties reach the largest possible number of farmers. Under the Stress Tolerant Maize for Africa (STMA) project, CIMMYT has launched a new research effort to better understand agrodealers in Kenya, with a specific focus on maize seed marketing.

Researchers are now testing the tools and expect to begin field work in March 2019, during the next maize planting season. “We want to collect detailed quantitative and qualitative data about the way agrodealers outsource and choose their maize varieties, and how they market these seeds to farmers,” explained CIMMYT associate scientist Pieter Rutsaert, who leads the study. This research will help government agencies, NGOs and funders to design better interventions related to agrodealers, for greater and more sustainable impact.

*CIMMYT researchers Jason Donovan (left) and Pieter Rutsaert (right) discuss the research study questionnaire with consultant enumerator Victor Kitoto. (Photo: Jerome Bossuet/CIMMYT)*

The million-shilling question

The way questions are selected and phrased, and data collected, is critical. “Figuring out how to ask the right question to the right person is a hard business, especially when we ask agrodealers to evaluate their own performance,” recognized Rutsaert. For example, it could be challenging to estimate the importance of maize seed sales if owners are hesitant to provide details about their businesses to outsiders. Anticipating the challenges of collecting reliable and comparable data, Rutsaert’s team will use visual tools, like illustrated cards, to facilitate conversations with interviewees. They will also use innovative exercises, like the shop investment game, where owners are asked how they would invest one million Kenyan shillings (about US$10,000).

Standing behind the counter of her shop, selling bags of feeding supplements for dairy cattle and small pesticide bottles on dusty shelves, Philomena Muthoni Mwangi explained she had run out of maize seeds for sale. This small agrodealer in the village of Ngarariga, in central Kenya, will restock her maize seeds from a big agrovet shop nearby at the onset of the rainy season.

This is quite common, as agrodealers do not take risks when it comes to selling new varieties. Not knowing the future demand, leftover seed stock after the planting season would severely reduce Mwangi’s potential profit, as margins per bag are low. To address this issue, CIMMYT researchers will conduct an intercept farmer survey in the coming weeks, to better understand what farmers look for when buying maize seeds.

Agrodealers are not a homogeneous group. Ranging from large one-stop shops to small shacks, their business models, seed marketing strategy and type of clients may differ a lot. This study will provide useful insights to design targeted seed scaling strategies that consider all kinds of agrodealers, moving away from a one-size-fits-all approach.

The Stress Tolerant Maize for Africa (STMA) project is funded by the Bill & Melinda Gates Foundation and the United States Agency for International Development (USAID).

*The 70-year-old owner of a farm input shop in Kikuyu town, Kiambu County, answers the questions of CIMMYT researchers. (Photo: Jerome Bossuet/CIMMYT)*

Sylvia Horemans (right) and a warehouse supervisor (left) inspect seeds at Kamano Seeds. (Photo: Lucy Maina/CIMMYT)

International Women’s Day 2019: Women in seed systems in Africa

Written by Jennifer Johnson on March 6, 2019. Posted in Features.

The maize seed sector in eastern and southern Africa is male-dominated. Most seed companies operating in the region are owned and run by men. Access to land and financial capital can often be a constraint for women who are keen on investing in agriculture and agribusiness. However, there are women working in this sector, breaking social barriers, making a contribution to improving household nutrition and livelihoods by providing jobs and improved seed varieties.

The Gender team within the International Maize and Wheat Improvement Center’s (CIMMYT) Socioeconomics Program conducted interviews with women owners of seed companies in eastern and southern Africa. They shared information on their background, their motivation to start their businesses, what sets their companies apart from the competition, the innovative approaches they use to ensure smallholder farmers adopt improved seed varieties, the unique challenges they face as women in the seed sector and the potential for growth of their companies. The resulting stories will be published as a report in May 2019.

These women in leading roles serve as mentors and examples to both male and female employees. In honor of International Women’s Day, held March 8, 2019, CIMMYT would like to share some of their stories to recognize these women — and many others like them — and the important work they do in seed systems in Africa.

Sylvia Horemans

Sylvia Horemans started Kamano Seeds in April 2004 together with her late husband Desire Horemans. The company derives its name from a stream that runs through their farm in Mwinilinga, Zambia. Kamano means a stream that never dries, aptly describing the growth the company has enjoyed over the years, enabling it to capture 15 percent of the country’s seed market share. Sylvia became the company’s Chief Executive Officer in 2016.

“The initial business was only to sell commercial products but we realized there was a high demand for seed so we decided to start our own seed business,” says Sylvia. “We work with cooperatives which identify ideal farmers to participate in seed production.”

The company takes pride in the growth they have witnessed in their contract workers. “Most farmers we started with [now] have 20 to 40 hectares. Some are businessmen and have opened agrodealer shops where they sell agricultural inputs,” Sylvia announced.

Kamano prides itself in improving the lives of women smallholders and involving women in decision-making structures. “We empower a lot of women in agriculture through our out-grower scheme,” says Sylvia. She makes a deliberate effort to recruit women farmers, ensuring they receive payment for their seeds. “We pay the women who did the work and not their husbands.”

To read the full story, please click here.

Zubeda Mduruma

Zubeda Mduruma, 65, is a plant breeder. She took to agriculture from a young age, as she enjoyed helping her parents in the family farm. After high school, Zubeda obtained a bachelor’s degree in Agriculture. Then she joined Tanzania’s national agriculture research system, working at the Ilonga Agricultural Research Institute (ARI-Ilonga) station. She then pursued her master’s in Plant Breeding and Biometry from Cornell University in the United Stations and obtained a doctorate in Plant Breeding at Sokoine University of Agriculture in Tanzania, while working and raising her family. “I wanted to be in research, so I could breed materials which would be superior than what farmers were using, because they were getting very low yields,” says Zubeda. In the 22 years she was at Ilonga, Zubeda was able to release 15 varieties.

Aminata Quality Seeds is a family business that was registered in 2008, owned by Zubeda, her husband and their four daughters. Aminata entered the seed market as an out-grower, producing seed for local companies for two years. The company started its own seed production in 2010, and the following year it was marketing improved varieties. “I decided to start a company along the Coast and impart my knowledge on improved technologies, so farmers can get quality crops for increased incomes,” says Zubeda.

Zubeda encourages more women to venture into the seed business. “To do any business, you have to have guts. It is not the money; it is the interest. When you have the interest, you will always look for ways on how to start your seed business.”

To read the full story, please click here.

Grace Malindi

Grace Malindi, 67, started Mgom’mera in Malawi in 2014 with her sister Florence Kahumbe, who had experience in running agrodealer shops. Florence was key in setting up the business, particularly through engagement with agro-dealers, while Grace’s background in extension was valuable in understanding their market. Grace has a doctoral degree in Human and Community Development with a double minor in Gender and International Development and Agriculture Extension and Advisory from the University of Illinois Urbana-Champaign in the United States. Mgom’mera is a family-owned enterprise. Grace’s three children are involved in the business, serving as directors.

Mgom’mera distinguishes itself from other seed companies because of its focus on maize varieties that have additional nutritive value. The company uses the tagline “Creating seed demand from the table to the soil.” It educates farmers not only on how to plant the seed they sell, but also on how to prepare nutritious dishes with their harvest. The company stocks ZM623, a drought-tolerant open-pollinated variety, and Chitedze 2, a quality protein maize. In the 2019 maize season it will also sell MH39, a pro-vitamin A variety. In addition, they are looking forward to beginning quality protein maize hybrid production in the near future, having started the process of acquiring materials from CIMMYT.

Grace observes that women entrepreneurs are late entrants in seed business. “You need agility, flexibility and experience to run a seed business and with time you will improve,” says Grace, advising women who may be interested in venturing into this male-dominated business.

To read the full story, please click here.

A farmer buys seed at a Meru seed shop in Arusha, Tanzania. (Photo: KipenzFilms/CIMMYT)

The missing seed market

Written by on February 27, 2019. Posted in News.

*Workers at Mgommera seed firm in Malawi sort out seed. (Photo: KipenzFilms/CIMMYT)*

In Ethiopia, a World Bank study found that female farm managers produce 23 percent less yield per hectare compared to their male counterparts. This difference is explained partly by unequal access to information on improved seed varieties and what best agricultural practices to use. Despite half the farming workforce being women, the seed companies do not typically adapt their seed marketing strategy according to gender.

The “Gender-Responsive Approaches for the Promotion of Improved Maize Seed in Africa” guidebook, developed by the International Maize and Wheat Improvement Center (CIMMYT), is filling this gap. Designed for seed companies, extension workers and development organizations, it explains how best to package information about improved seed and farming technologies for men and women, with the goal of increasing adoption rates.

“Since seeing is believing, the field demonstrations approach allows farmers to witness firsthand how well improved seed varieties perform on their farms right from planting to harvesting, compared to old or other varieties,” said Rahma Adam, gender and development specialist at CIMMYT. “But too often, not enough care is given in the selection of women as lead farmers. This minimizes opportunities for reaching out to more women.”

Based on research, the guidebook recommends that half of the demonstration plots should be managed by women. In fact, the panel of lead farmers should be diverse, representing different age, socioeconomic status and ethnic groups, among others. Indeed, an understanding and importance of the various agronomic practices from the time of planting, weed control or fertilizer application would vary across gender, age and socioeconomic groups.

“Given the turnover of seed varieties due to genetic improvements, men and women extension workers need to keep abreast not only of new technologies, but also of new ways of fostering awareness and encouraging adoption, for instance using digital platforms for faster and cheaper outreach,” the guidebook concludes.

Tools for field days and budgeting

A complementary handbook, “Gender-responsive tools for demos and field days data collection”, is under preparation. It will guide seed companies and extension workers on how to consider the diversity of the public attending farmer field days.

Another toolkit, “Gender-Responsive Budgeting Tool for the Promotion of Improved Maize Seed in Africa”, proposes how to efficiently allocate resources to reach out to targeted farmers to promote new varieties and farming practices. If, for instance, women farmers do not know as much as men farmers about certain improved maize varieties, then the best approach would be to direct the resources towards promoting the seed varieties among the women. Better still, since women are involved in making decisions about purchasing improved seeds in both male-headed and female-headed households, it is logical to allocate more resources targeting women farmers. An effective strategy would be to allocate a portion of the budget to field days, farm demonstrations, distribution of small seed packs, informational leaflets, showcase videos and disseminate radio messages, among others. “In fact, local radio is quite effective in informing farmers about upcoming field days or farm demonstration days,” said Simon Kiio, a field officer at Dryland Seed Ltd, a Kenyan seed company which distributes drought-tolerant SAWA and VIGA maize hybrids, among others, across Kenya.

“Whenever we make announcements on local radio to inform farmers about dates and locations for demo farm activities, we usually get more women attending than men. These women act as good marketing ambassadors for our products within their networks or groups,” Kiio explained.

Ultimately, by building gender-sensitive and cost-effective seed promotion programs, seed companies would generate more seed sales of improved maize varieties: seeds that are more tolerant to major stresses, better adapted to poor soils, and yielding more than the local, older varieties on the market.

The Stress Tolerant Maize for Africa (STMA) project seeks to develop maize cultivars with tolerance and resistance to multiple stresses for farmers, and support local seed companies to produce seed of these cultivars on a large scale. STMA aims to develop a new generation of over 70 improved stress tolerant maize varieties, and facilitate production and use of over 54,000 metric tons of certified seed.

The STMA project is funded by the Bill & Melinda Gates Foundation and USAID.