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In the best possible taste

The pursuit for higher and more stable yields, alongside better stress tolerance, has dominated maize breeding in Africa for a long time. Such attributes have been, and still are, essential in safeguarding the food security and livelihoods of smallholder farmers. However, other essential traits have not been the main priority of breeding strategies: how a variety tastes when cooked, its smell, its texture or its appearance.

They are now gradually coming into the mainstream of maize breeding. Researchers are exploring the sensory characteristics consumers prefer and identifying the varieties under development which have the desired qualities. Breeders may then choose to incorporate specific traits that farmers or consumers value in future breeding work. This research is also helping to accelerate varietal turnover in the last mile, as farmers have additional reasons to adopt newer varieties.

In the last five years, the International Maize and Wheat Improvement Center (CIMMYT) has been conducting participatory variety evaluations across East Africa. First, researchers invited farmers and purchasers of improved seed in specific agro-ecologies to visit demonstration plots and share their preferences for plant traits they would like to grow in their own farms.

In 2019 and 2020, researchers also started to facilitate evaluations of the sensory aspects of varieties.

Fresh samples of green maize, from early- to late-maturing maize varieties, were boiled and roasted. Then, people assessed their taste and other qualities. The first evaluations of this kind were conducted in Kenya and Uganda in August and September 2019, and another exercise in Kenya’s Machakos County took place in January 2020.

Similar evaluations have looked at the sensory qualities of maize flour. In March 2020, up to 300 farmers in Kenya’s Kakamega County participated in an evaluation of ugali, or maize flour porridge. Participants assessed a wider range of factors, including the aroma, appearance, taste, texture on the hand, texture in the mouth and overall impression. After tasting each variety, they indicated how likely they would be to buy it.

Participants were asked to rate the texture of different maize varieties, cooked as ugali, at a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Participants were asked to rate the texture of different maize varieties, cooked as ugali, at a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Participants were asked to rate the smell of different maize varieties, cooked as ugali, at a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Participants were asked to rate the smell of different maize varieties, cooked as ugali, at a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Ugali made with different maize varieties is served to participants of a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Participants taste ugali at a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Cooks prepare ugali, or maize flour porridge, with different maize varieties at a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Cooks prepare ugali, or maize flour porridge, with different maize varieties at a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
At a sensory evaluation in Kakamega County, Kenya, different types of ugali were cooked using maize flour from several varieties. (Photo: Joshua Masinde/CIMMYT)
At a sensory evaluation in Kakamega County, Kenya, different types of ugali were cooked using maize flour from several varieties. (Photo: Joshua Masinde/CIMMYT)
Ugali made with different maize varieties is served to participants of a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)
Ugali made with different maize varieties is served to participants of a sensory evaluation in Kakamega County, Kenya. (Photo: Joshua Masinde/CIMMYT)

Tastes differ

“Farmers not only consume maize in various forms but also sell the maize either at green or dry grain markets. What we initially found is green maize consumers prefer varieties that are sweet when roasted. We also noted that seed companies were including the sensory characteristics in the maize varieties’ product profiles,” explained Bernard Munyua, Research Associate with the Socioeconomics program at CIMMYT. “As breeders and socioeconomists engage more and more with farmers, consumers or end-users, it is apparent that varietal profiles for both plant and sensory aspects have become more significant than ever before, and have a role to play in the successful turnover of new varieties.”

For researchers, this is very useful information, to help determine if it is viable to bring a certain variety to market. The varieties shared in these evaluations include those that have passed through CIMMYT’s breeding pipeline and are allocated to partners for potential release after national performance trials, as well as CIMMYT varieties marketed by various seed companies. Popular commercial varieties regions were also included in the evaluations, for comparison.

A total of 819 people participated in the evaluation exercises in Kenya and Uganda, 54% of them female.

“Currently, there is increasing demand by breeders, donors, and other agricultural scientists to understand the modalities of trait preferences of crops by women and men farmers,” said Rahma Adam, Gender and Development Specialist at CIMMYT.

Bags of seeds with a diversity of maize varieties are displayed before being cooked at a sensory sensory evaluation in Kakamega County, Kenya. (Photo: Bernard Munyua/CIMMYT)
Bags of seeds with a diversity of maize varieties are displayed before being cooked at a sensory sensory evaluation in Kakamega County, Kenya. (Photo: Bernard Munyua/CIMMYT)

That’s the way I like it

For Gentrix Ligare, from Kakamega County, maize has always been a staple food in her family. They eat ugali almost daily. The one-acre farm that she and her husband own was one of the sites used to plant the varieties ahead of the evaluation exercise. Just like her husband, Fred Ligare, she prefers ugali that is soft but absorbs more water during preparation. “I also prefer ugali that is neither very sticky nor very sweet. Such ugali would be appropriate to eat with any type of vegetable or sauce,” she said.

Fernandes Ambani prefers ugali that emits a distinct aroma while being cooked and should neither be very sweet nor plain tasting. For him, ugali should not be too soft or too hard. While it should not be very sticky, it should also not have dark spots in it. “When I like the taste, smell, texture and appearance of a particular variety when cooked, I would definitely purchase it if I found it on the market,” he said.

While the task of incorporating all the desired or multiple traits in the breeding pipeline could prove complex and costly, giving consumers what they like is one of the essential steps in enhancing a variety’s commercial success in the market, argues Ludovicus Okitoi, Director of Kenya Agricultural and Livestock Organization’s (KALRO) Kakamega Center.

“Despite continuously breeding and releasing varieties every year, some farmers still buy some older varieties, possibly because they have a preference for a particular taste in some of the varieties they keep buying,” Okitoi said. “It is a good thing that socioeconomists and breeders are talking more and more with the farmers.”

Advancements in breeding techniques may help accelerate the integration of multiple traits, which could eventually contribute to quicker varietal turnover.

“Previously, we did not conduct this type of varietal evaluations at the consumer level. A breeder would, for instance, just breed on-station and conduct national performance trials at specific sites. The relevant authorities would then grant their approval and a variety would be released. Things are different now, as you have to go back to the farmer as an essential part of incorporating end-user feedback in a variety’s breeding process,” explained Hugo de Groote, Agricultural Economist at CIMMYT.

Ten new CIMMYT-developed maize varieties released in Pakistan

Early Maturing Short Duration High Yielding White Maize open-pollinated variety. (Photo: MMRI)
Early Maturing Short Duration High Yielding White Maize open-pollinated variety. (Photo: MMRI)

Pakistan’s maize sector achieved a remarkable milestone in 2019 by releasing ten new maize varieties developed by the International Maize and Wheat Improvement Center (CIMMYT) for commercial cultivation. The new varieties were released by two public sector research institutes.

The Maize and Millets Research Institute (MMRI) in Yousafwala, one of the leading and the oldest maize research institutes in Pakistan, released four open-pollinated varieties (OPVs) sourced from CIMMYT. The varieties, named Gohar-19, CIMMYT-PAK, Sahiwal Gold, and Pop-1 are the newest additions to Pakistan’s maize variety list. All the varieties are short-duration, which means they can be harvested quickly to rotate land for the next crop. They can also be grown in the main and off season, which makes them suitable for many different cropping systems.

The Agricultural Research Institute (ARI) in Quetta received approval for six of CIMMYT’s white kernel OPVs from the Provincial Seed Council (PSC), a government body responsible for variety registration in Balochistan. The varieties are named MERAJ-2019, MAHZAIB-2019, NOOR-2019, PAGHUNDA-2019, SILVER-2019, and SAR-SUBZ-2019. They are early-maturing with high yielding potential & drought tolerance. Drought stress is a major challenge for farmers in the Balochistan province, which covers 45% of Pakistan’s territory.

A group of maize experts visits maize research and seed production fields at the Maize and Millets Research Institute (MMRI) in Yousafwala, Pakistan. (Photo: CIMMYT)
A group of maize experts visits maize research and seed production fields at the Maize and Millets Research Institute (MMRI) in Yousafwala, Pakistan. (Photo: CIMMYT)

Muhammad Arshad, Director of MMRI, acknowledged CIMMYT’s efforts to deploy the wide range of maize germplasm in the country. Arshad added that the Institute is working with partners to widely distribute these seeds to smallholder farmers at a reasonable price. “We are able to harvest maize yields from these early maturing varieties by applying 4-6 irrigations, unlike other varieties that require a minimum of ten irrigations per crop cycle,” said Syed Asmatullah Taran, Director of Cereal Crops at the Agricultural Research Institute in Quetta, Balochistan. “These are the first ever released maize varieties in our province,” he added, applauding CIMMYT for this milestone.

Muhammad Imtiaz, CIMMYT’s Country Representative for Pakistan and leader of the Agricultural Innovation Program (AIP), appreciated MMRI and ARI for their dedication and impactful efforts to strengthen the local maize seed system. Imtiaz explained that these new varieties will help cash-strapped smallholder farmers improve their livelihoods.

Through the AIP project, CIMMYT and its partners are helping new seeds reach farmers. “We expect to see more releases in 2020, as many varieties are in the pipeline,” said CIMMYT’s Seed Systems Specialist for South Asia, AbduRahman Beshir. “What is important is to scale up the seed production and distribution of these varieties so that farmers can get their share from the interventions. Water-efficient maize varieties will not only contribute to climate change adaptation strategy, but will also support the livelihood of marginal farmers.” Beshir also emphasized the importance of private sector engagement for seed delivery.

A maize field is prepared manually for planting in Balochistan province, Pakistan. (Photo: CIMMYT)
A maize field is prepared manually for planting in Balochistan province, Pakistan. (Photo: CIMMYT)

Maize is Pakistan’s third most important cereal following wheat and rice, encompassing an area of 1.3 million hectares. Maize productivity is also among the highest in South Asia, with national yields reaching almost 5 tons per hectare.

Despite its growing demand, maize production in Pakistan faces various challenges such as a lack of diverse genotypes suitable for various uses and ecologies, a weak seed delivery system unable to reach marginal farmers, high retail price of seeds and unpredictable weather conditions due to climate changes.  

To enhance the availability, accessibility and affordability of quality maize seeds, the Agricultural Innovation Program (AIP) for Pakistan, led by CIMMYT and funded by USAID, is working with partners to benefit smallholder farmers across the country. The project focuses on the development and deployment of market-ready maize products sourced from different breeding hubs and systematically testing their adaptation in order to accelerate seed and varietal replacement in Pakistan. In the last six years, AIP’s public and private partners were able to access over 60 finished maize products and more than 150 parental lines from CIMMYT and IITA for further testing, variety registration, demonstration and seed scale up.

Making seed systems work for men and women

Some of the participants at the “Gender dynamics in seed systems in sub-Saharan Africa” workshop held on December 2, 2019, in Nairobi, Kenya. (Photo: Kipenz Films/CIMMYT)
Some of the participants at the “Gender dynamics in seed systems in sub-Saharan Africa” workshop held on December 2, 2019, in Nairobi, Kenya. (Photo: Kipenz Films/CIMMYT)

One important pillar of Africa’s food security is ensuring that quality seeds are developed and delivered to the millions of smallholder farmers that feed the continent. Reaching the last mile with climate-resilient and disease-resistant seeds remains a challenge in many parts of sub-Saharan Africa. “In countries where we invested in seed systems initiatives, we have seen an upsurge in smallholder farm productivity,” said Joseph DeVries, the President of Seed Systems Group. “A story that is not adequately told is that of the important role of women along the seed value chain. In Kenya, 40% of owners of agrodealer shops are women. The farming sector would gain a lot with a stronger role for women in developing a gender-sensitive seed sector,” he noted.

DeVries was one of the keynote speakers at the “Gender dynamics in seed systems in sub-Saharan Africa” workshop organized by the International Maize and Wheat Improvement Center (CIMMYT) on December 2, 2019 in Nairobi, Kenya. The meeting brought together researchers, development practitioners, donors, farmers’ representatives, farmers, seed companies and other private actors.

CIMMYT’s Gender and Development Specialist, Rahma Adam, observed that with the African seed sector being male-dominated, the patriarchal nature of the family and community systems make it harder for women to penetrate the sector easily. For instance, many women employed in the sector mostly dominate the low-paying jobs. Workshop participants agreed that while there are many opportunities for women in the sector, the barriers to entry are many.

Joseph DeVries, President of Seed Systems Group, addresses participants at the “Gender dynamics in seed systems in sub-Saharan Africa” workshop. (Photo: Kipenz Films/CIMMYT)
Joseph DeVries, President of Seed Systems Group, addresses participants at the “Gender dynamics in seed systems in sub-Saharan Africa” workshop. (Photo: Kipenz Films/CIMMYT)

Acknowledging the gender gap in agriculture

“Decades of gender research have shown that where there is gender inequality, there is food insecurity,” remarked Jemimah Njuki, senior program specialist from the International Development Research Center (IDRC). The gender gap in agricultural productivity observed in sub-Saharan Africa — up to 30% in countries like Nigeria and Malawi — is often explained by unequal access to inputs and male labor for heavy operations such as land preparation, access to knowledge and capital.

Addressing such unequal access is not enough, according to Njuki. To switch to a truly gender-sensitive food system, “you need to address social norms and women’s agency and what they can do on their own.” Taking the example of financial services, women often find difficulties obtaining loans because banks ask for collateral like title deeds, which are typically in the name of the husband or a male in-law. Yet, women are very good at repaying their loans on time. Making finance institutions “womanable” as Njuki put it, would be good for the welfare of women and their family, hence good for business.

Jemimah Njuki, senior program officer at the International Development Research Center (IDRC), speaks at the workshop. (Photo: Kipenz Films/CIMMYT)
Jemimah Njuki, senior program officer at the International Development Research Center (IDRC), speaks at the workshop. (Photo: Kipenz Films/CIMMYT)

Is there such a thing as seed for women farmers?

Within a household, who has a say in buying new seeds? Do men and women farmers look for the same traits and attributes?

A study conducted in Ethiopia, Kenya, Tanzania and Uganda by Paswel Marenya, a senior agricultural economist at CIMMYT, revealed that in many cases, the man has a greater say in selecting new seed varieties. Other research shows that beyond grain yield, the characteristics of “a good variety” differ between men and women farmers. In the study, both genders mention what they were willing to pay as trade-off against yield. Women would favor a variety with a longer grain shelf-life (ability to store 3-4 months). Men preferred a variety that performs well with low fertilizer requirements. Equally, women farmers engaged in participatory varietal selections tended to provide more nuanced evaluation of varieties than men. Despite this evidence, seed companies do not often adapt their seed marketing strategy according to gender.

Making institutions and seed systems gender-sensitive

CIMMYT’s gender and development specialist Rahma Adam addresses participants at the “Gender dynamics in seed systems in sub-Saharan Africa” workshop. (Photo: Kipenz Films/CIMMYT)
CIMMYT’s gender and development specialist Rahma Adam addresses participants at the “Gender dynamics in seed systems in sub-Saharan Africa” workshop. (Photo: Kipenz Films/CIMMYT)

Are there missed opportunities for the seed sector by being “gender-blind”? Rahma Adam believes “the current one-size-fits-all model does not work for many women farmers”. She advises seed companies to be more gender-sensitive when organizing seed marketing operations. Women tend to have less time to attend field demos, the major marketing tool for seed companies. Packaging may not be adapted to suit their more limited purchasing power.

There are good examples of women seed entrepreneurs that have established their niche and reach out to women farmers. Janey Leakey, Director of Leldet Seed Company in Nakuru, Kenya, is one such example. She markets small seed packs called Leldet bouquet, a mix of improved maize and legume seeds at the cost of a cup of tea, to enable women farmers test new varieties.

For the more informal sweet potato seed systems, many women farmers have been successfully engaged in lucrative vine multiplication, thanks to the use of women extensionists and women groups to teach appropriate storage techniques in drought-prone regions. “Such seed business can empower women within the household,” noted Jan Low, co-leader of the Sweetpotato for Profit and Health Initiative (SPHI) at the International Potato Center (CIP) and 2016 World Food Prize Laureate. A woman vine multiplier was able to negotiate with the husband for more land and water access to increase production.

Many other important actors in the public, private and development sectors have also been more deliberate in structuring some of their project or business implementation plans to include or benefit more women in the seed value chain. Among the players are CARE International, Kenya’s Ministry of Agriculture, the Centre for Agriculture and Bioscience International (CABI), the Seed Trade Association of Kenya (STAK), SeedCo, the Agricultural Market Development Trust (AGMARK), World Vision, the Food and Agriculture Organization (FAO), which attended and participated very actively in this workshop.

Some of the plans entail helping more women to access information on climate change to understand their cropping seasons, contracting women farmers as seed out-growers, encouraging and supporting them to join forces to produce seed in group settings. Some of these actors also train women to enhance their entrepreneurial acumen, help them to access finance, obtain the appropriate labor and time-saving machinery, and acquire small seed packs.

Ultimately, designing a seed system that works for men and women requires a holistic approach, from building women’s agency, addressing norms and unequal access to resources. It requires time, dedication, financial and human resources, as well as capabilities and multi-stakeholder collaboration. “The main take-home message is that building a gender-sensitive seed system starts with us,” said Amanda Lanzarone, program officer at the Bill & Melinda Gates Foundation.

Seed systems in Nepal are going digital

In Nepal, it takes at least a year to collate the demand and supply of a required type and quantity of seed. A new digital seed information system is likely to change that, as it will enable all value chain actors to access information on seed demand and supply in real time. The information system is currently under development, as part of the Nepal Seed and Fertilizer (NSAF) project, funded by the United States Agency for International Development (USAID) and led by the International Maize and Wheat Improvement Center (CIMMYT).

In this system, a national database allows easy access to an online seed catalogue where characteristics and sources of all registered varieties are available. A balance sheet simultaneously gathers and shares real time information on seed demand and supply by all the stakeholders. The digital platform also helps to plan and monitor seed production and distribution over a period of time.

Screenshot of the DESIS portal, still under development.
Screenshot of the DESIS portal, still under development.

Challenges to seed access 

Over 2,500 seed entrepreneurs engaged in production, processing and marketing of seeds in Nepal rely on public research centers to get early generation seeds of various crops, especially cereals, for subsequent seed multiplication.

“The existing seed information system is cumbersome and the process of collecting information takes a minimum of one year before a seed company knows where to get the required amount and type of seed for multiplication,” said Laxmi Kant Dhakal, Chairperson of the Seed Entrepreneurs Association of Nepal (SEAN) and owner of a seed company in the far west of the country. Similarly, more than 700 rural municipalities and local units in Nepal require seeds to multiply under farmers cooperatives in their area.

One of the critical challenges farmers encounter around the world is timely access to quality seeds, due to unavailability of improved varieties, lack of information about them, and weak planning and supply management. Asmita Shrestha, a farmer in Surkhet district, has been involved in maize farming for the last 20 years. She is unaware of the availability of different types of maize that can be productive in the mid-hill region and therefore loses the opportunity to sow improved maize seeds and produce better harvests.

In Sindhupalchowk district, seed producer Ambika Thapa works in a cooperative and produces hybrid tomato seeds. Her problem is getting access to the right market that can provide a good profit for her efforts. A kilogram of hybrid tomato seed can fetch up to $2,000 in a retail and upscale market. However, she is not getting a quarter of this price due to lack of market information and linkages with buyers. This is the story of many Nepali female farmers, who account for over 60% of the rural farming community, where lack of improved technologies and access to profitable markets challenge farm productivity.

At present, the Seed Quality Control Center (SQCC), Nepal Agriculture Research Council (NARC), the Centre for Crop Development and Agro Bio-diversity Conservation (CCDABC) and the Vegetable Development Directorate (VDD) are using paper-based data collection systems to record and plan seed production every year. Aggregating seed demand and supply data and generating reports takes at least two to three months. Furthermore, individual provinces need to convene meetings to collect and estimate province-level seed demand that must come from rural municipalities and local bodies.

A digital technology solution 

CIMMYT and its partners are leveraging digital technologies to create an integrated Digitally Enabled Seed Information System (DESIS) that is efficient, dynamic and scalable. This initiative was the result of collaboration between U.S. Global Development Lab and USAID under the Digital Development for Feed the Future (D2FTF) initiative, which aimed to demonstrate that digital tools and approaches can accelerate progress towards food security and nutrition goals.

FHI 360 talked to relevant stakeholders in Nepal to assess their needs, as part of the Mobile Solutions Technical Assistance and Research (mSTAR) project, funded by USAID. Based on this work, CIMMYT and its partners identified a local IT expert and launched the development of DESIS.

The Digitally Enabled Seed Information System (DESIS) will help to create market and research linkages for Nepal's seed system.
The Digitally Enabled Seed Information System (DESIS) will help to create market and research linkages for Nepal’s seed system.

DESIS will provide an automated version of the seed balance sheet. Using unique logins, agencies will be able to place their requests and seed producers to post their seed supplies. The platform will help to aggregate and manage breeder, foundation and source seed, as well as certified and labelled seed. The system will also include an offline seed catalogue where users can view seed characteristics, compare seeds and select released and registered varieties available in Nepal. Users can also generate seed quality reports on batches of seeds.

“As the main host of this system, the platform is well designed and perfectly applicable to the needs of SQCC,” said Madan Thapa, Chief of SQCC, during the initial user tests held at his office. Thapa also expressed the potential of the platform to adapt to future needs.

The system will also link farmers to seed suppliers and buyers, to build a better internal Nepalese seed market. The larger goal of DESIS is to help farmers grow better yields and improve livelihoods, while contributing to food security nationwide.

DESIS is planned to roll out in Nepal in early 2020. Primary users will be seed companies, agricultural research centers, the Ministry of Agriculture and Livestock Development, agrovets, cooperatives, farmers, development partners, universities, researchers, policy makers, and international institutions. The system is based on an open source software and will be available on a mobile website and Android app.

“It is highly secure, user friendly and easy to update,” said Warren Dally, an IT consultant who currently oversees the technical details of the software and the implementation process.

Farmers in Nepal show their most popular digital tool, a mobile phone, during a training. (Photo: Bandana Pradhan/CIMMYT)
Farmers in Nepal show their most popular digital tool, a mobile phone, during a training. (Photo: Bandana Pradhan/CIMMYT)

As part of the NSAF project, CIMMYT is also working to roll out digital seed inspection and a QR code-based quality certification system. The higher vision of the system is to create a seed data warehouse that integrates the seed information portal and the seed market information system.

Digital solutions are critical to link the agricultural market with vital information so farmers can make decisions for better production and harvest. It will not be long before farmers like Asmita and Ambika can easily access information using their mobile phones on the type of variety suitable to grow in their region and the best market to sell their products.

Do smallholders get the right seed and inputs from their agrodealer?

Judith Thomson, agrodealer in Mbalizi, Mbeya district, Tanzania. (Photo: Owekisha Kwigizile)
Judith Thomson, agrodealer in Mbalizi, Mbeya district, Tanzania. (Photo: Owekisha Kwigizile)

Many Tanzanian smallholder farmers fail to produce even 1 ton of maize grain per hectare. To improve crop yields, a farmer needs the right seeds and complementary inputs, including inorganic fertilizer. The “right” inputs will depend upon what his or her geographical location and farming system are. How many farmers have access to such inputs and advice? What is the distribution of agrodealers in rural areas? What do they stock, and at what prices?

The International Maize and Wheat Improvement Center (CIMMYT) recently carried out a survey of agrodealers in Uganda and Tanzania to answer such questions related to the last-mile delivery of seeds and other agronomic inputs.

This is a joint initiative from two projects — Taking Maize Agronomy to Scale in Africa (TAMASA) and Strengthening product profile-based maize breeding and varietal turnover in Eastern and Southern Africa — funded by the Bill & Melinda Gates Foundation and USAID.

For the study, CIMMYT teams interviewed 233 agrodealers in Uganda and 299 agrodealers in Tanzania. The survey started in September 2019, just before the main maize planting season, and covered five districts in each country, in both easy-to-reach and remote areas.

The study focuses particularly on two types of agricultural inputs: maize seeds — similar to an earlier survey done this year in Kenya — and fertilizer.

Are agrodealers catalyzers of varietal turnover?

For maize seed, researchers looked at which varieties are available at the agrodealer and how do they decide on what to stock.

Agrodealers were also asked to report the key selling attribute of the different varieties they had in store whether it was yield, drought tolerance, maturity level or another marketing characteristic like pricing or packaging. Such information will give some better insights for CIMMYT’s maize breeding team about perceived differences along the seed value chain on key attributes and product profiles.

For example, a new variety in Uganda that was tolerant to maize lethal necrosis (MLN), was mainly promoted as a double cobber and not as MLN tolerant. And unlike in Uganda, there was no “cheap variety” option available in Tanzania, according to the agrodealers interviewed for the study, although high seed prices were often mentioned as the main barrier for seed purchases.

Better understanding how retailers select their varieties could help improve varietal turnover, a key indicator of how fast CIMMYT’s research reaches out farmers.

Besides their own role, it is also interesting to see how agrodealers perceive external challenges to influence farmer adoption of improved varieties. In Uganda, agrodealers saw counterfeit seed and government free seed distributions to farmers as the main challenges for their business, issues that were not frequently mentioned in Tanzania.

Understanding input market characteristics

Enumerator Mary Mdache (left) interviews Shangwe Stephano, staff of BAYDA agrovet shop in Haydom town, Mbulu district, Tanzania. (Photo: Furaha Joseph)
Enumerator Mary Mdache (left) interviews Shangwe Stephano, staff of BAYDA agrovet shop in Haydom town, Mbulu district, Tanzania. (Photo: Furaha Joseph)

The use of fertilizer is very low in sub-Saharan Africa, around 8-12 kg per hectare, twenty times less than Western standards. Fertilizer access and affordability have been cited as key factors in the low rates of uptake.

The study may shed some new light on this, as it looks at what types of fertilizer is available to farmers at agrodealer shops, and what drives sale and prices. Researchers will examine whether there is a competition effect and how transport costs or subsidies impede the growth of the fertilizer market.

Georeferencing of interviewed agrodealers and farmer population mapping will help reveal the degree to which agrodealers are concentrated in particular areas, leaving other areas with relatively little local access to inputs. Project researchers will investigate how marketing conditions vary across such situation, examining, for instance, how input pricing strategies, selection and quality varies spatially. The team will also use data collected on fertilizer prices to further refine regional fertilizer profitability maps.

Such mapping exercises could help improve the relevance of extension advice. As an example, to tackle acid soils or phosphorus deficiency, could farmers find the recommended input, lime or appropriate P fertilizer at the right time and right price, so that it is profitable for them?

The detailed results of the study are expected in early 2020 to guide agronomic investments and policies for more functional input markets that drive a much-needed sustainable intensification of African smallholder agriculture.

What it takes to bring the best seed to farmers

Partnerships and how to increase impact were two of the key issues discussed by the Board of Trustees of the International Maize and Wheat Improvement Center (CIMMYT) during their meeting in Kenya in October 6-10, 2019. Management and strategy discussions were combined with field trips and interactions with CIMMYT researchers and partners. Board members visited the research stations in Kiboko and Naivasha, as well as two partner seed companies in Machakos and Nairobi.

“To ensure CIMMYT’s crop breeding research benefits smallholder farmers, it is important for us to better understand how partnerships between CIMMYT and seed companies work on the ground, to know how seeds move from our research stations to the farmers,” said Marianne Bänziger, CIMMYT’s deputy director general for research and partnership.

CIMMYT board members and staff stand for a group photo outside the offices of East African Seed. (Photo: Jerome Bossuet/CIMMYT)
CIMMYT board members and staff stand for a group photo outside the offices of East African Seed. (Photo: Jerome Bossuet/CIMMYT)

East African Seed, a family-owned seed business established in Nairobi in the 1970s, sells over 300 products, from maize and vegetable seeds to phytosanitary solutions. The company works through a large network of stockists and distributors across Burundi, the Democratic Republic of Congo, Kenya, Rwanda, South Sudan, Tanzania and Uganda.

Rogers Mugambi, chief business manager of East African Seed, underlined the successful partnership with CIMMYT, getting access to high-yielding disease-resistant germplasm and receiving technical support for the company’s breeding team. Mugambi highlighted CIMMYT’s contribution to contain the devastating maize lethal necrosis (MLN) outbreak since 2011. Most commercial varieties on the market fared badly against this new viral disease, but in 2020 East African Seed will launch two new MLN-tolerant varieties on the market thanks to CIMMYT’s breeding work.

Dryland Seed, another partner seed company, was established in 2005 in Kenya’s Machakos County. It commercializes the drought-tolerant SAWA maize hybrid, based on CIMMYT lines. Featured recently on Bill Gates’s blog, this hybrid is a success among farmers, thanks to earliness, nitrogen use efficiency and good yield potential in water-stressed regions. Dryland Seed’s production grew from 25 to 500 tons of seed per year, reaching out 42,000 farmers a year.

General view of the East African Seed warehouse. (Photo: Jerome Bossuet/CIMMYT)
General view of the East African Seed warehouse. (Photo: Jerome Bossuet/CIMMYT)

Keeping seeds in business

When asked about the uniqueness of East African Seed, Mugambi highlighted trust and consistency in quality. They nurture their agrodealer network by investing in extension services and organizing evening meetings with stockists to discuss how to farm and be profitable. “Knowing and supporting the agrodealers selling your products is crucial, to make sure the stockists sell the right seeds and inputs, and store them well,” Mugambi explained.

Marianne Banziger (right), CIMMYT's deputy director for research and partnership, listens to a Dryland Seed sales manager during a visit to a farm supplies shop in Machakos, Kenya. (Photo: Jerome Bossuet/CIMMYT)
Marianne Banziger (right), CIMMYT’s deputy director for research and partnership, listens to a Dryland Seed sales manager during a visit to a farm supplies shop in Machakos, Kenya. (Photo: Jerome Bossuet/CIMMYT)

“Many seed companies could learn from you. Quality control is crucial for any seed business as you sell genetics and any crop failure at farm level will jeopardize farmers’ trust in the company’ seeds,” said Bill Angus, CIMMYT Board member.

Ngila Kimotho, managing director of Dryland Seed, pointed out the financial challenges for a small local seed company to grow in this risky but important agribusiness. The company has to pay out-growers, sometimes face default payment by some agrodealers, while low-interest credit offers are scarce as “banks and microfinance institutions target short-term reliable businesses, not climate-risky rainfed farming,” Kimotho explained. Combining drought-tolerant crops with insurance products could lower business risks for banks.

Bringing top-notch research to farmers

“I am worried about the mutating stem rust which seems to break down the resistance of some popular wheat varieties,” stressed Joseph Nalang’u, a farmer in Narok with 600 acres dedicated to wheat and 100 to maize. “The unpredictable weather is another major concern. When I started farming, we knew exactly when the planting season would start, and this helped us in our planning. That is no longer the case.”

African farmers need agricultural research. A research that is responsive to develop rapidly scalable and affordable solutions against numerous emerging pests and diseases like wheat rusts, MLN or fall armyworm. They need advice on how to adapt to unpredictable climate.

While visiting the MLN Quarantine and Screening Facility in Naivasha, CIMMYT’s Board members discussed research priorities and delivery pathways with farmers, seed and input companies, and representatives of Kenya Agricultural and Livestock Research Organization (KALRO), Kenya Plant Health Inspectorate Service (KEPHIS) and the Ministry of Agriculture.

CIMMYT board members, staff, partners and farmers listen to a researcher at the MLN Screening Facility in Naivasha, Kenya. (Photo: Joshua Masinde/CIMMYT)
CIMMYT board members, staff, partners and farmers listen to a researcher at the MLN Screening Facility in Naivasha, Kenya. (Photo: Joshua Masinde/CIMMYT)

“When you visit Naivasha MLN research facility or Njoro wheat rust phenotyping platform, both co-managed by CIMMYT and KALRO, you see a partnership that works very well,” said Zachary Kinyua, the assistant director for crop health research at KALRO. “These facilities are open to public-private collaboration, they generate important public goods for farmers, large and small.”

“If we develop or co-develop wonderful technologies but they don’t reach the farmers, that would be a fun and wonderful experience but with no impact,” said Kevin Pixley, CIMMYT’s director of the Genetic Resources program. “We depend on partners in the national agricultural research systems, seed companies and other private and public partners to realize the desired impact.”

“It is always so inspiring to see on the ground the results of years of research, to hear some of our partners talking about the real impact this research makes. The multiplier effect of what we do never ceases to amaze me,” expressed Nicole Birell, chair of CIMMYT’s Board of Trustees.

Cover image: CIMMYT board members and staff visited Riziki Farm Supplies, one of the agrodealers in Machakos which sells SAWA hybrid maize. (Photo: Jerome Bossuet/CIMMYT)

Nepal’s seed sector partners join forces to realize the National Seed Vision 2013-2025

Access to affordable quality seed is one of the prerequisites to increase agricultural production and improve the livelihoods of Nepali farmers. However, there are significant challenges to boost Nepal’s seed industry and help sustainably feed a growing population.

Six years ago, Nepal launched its National Seed Vision 2013-2025. This strategic plan aims at fostering vibrant, resilient, market-oriented and inclusive seed systems in public-private partnership modalities, to boost crop productivity and enhance food security.

The Nepal Seed and Fertilizer (NSAF) project, led by the International Maize and Wheat Improvement Center (CIMMYT), is supporting the government to enhance national policies and guidelines, and private seed companies to build competitive seed businesses and hybrid seed production.

General view of a hybrid maize field from Lumbini Seed Company, a NSAF project partner, in Nepal’s Bhairahawa district. (Photo: Subhas Sapkota)
General view of a hybrid maize field from Lumbini Seed Company, a NSAF project partner, in Nepal’s Bhairahawa district. (Photo: Subhas Sapkota)

Quality seed can increase crop yield by 15-20%. However, there are critical challenges hindering the growth of Nepal’s seed industry. Existing seed replacement rate for major cereals is low, around 15%. About 85% of Nepali farmers are unable to access recently developed improved seeds — instead, they are cultivating decades-old varieties with low yield and low profits. Some of the factors limiting the development of seed systems are the high cost of seed production and processing, the limited reach of mechanization, and the low use of conservation agriculture practices.

The demand for hybrid seeds in Nepal is soaring but research in variety development is limited. Most of the country’s supply comes from imports.

In collaboration with the Nepal Agricultural Research Council (NARC), the NSAF project team is working with seed companies and cooperatives to scale hybrid seed production of maize, tomato and rice. Through this project, CIMMYT collaborated with the Seed Quality Control Center (SQCC) and national commodity programs of the NARC to draft the first hybrid seed production and certification guidelines for Nepal to help private seed companies produce and maintain standards of hybrid seeds.

Extension and promotion activities are essential to bring improved seed varieties to farmers. Standard labelling and packaging also needs to be strengthened.

Yubak Dhoj G.C., Secretary of Nepal’s Ministry of Agriculture and Livestock Development, explained the importance of seed stakeholders’ collaboration to achieve the National Seed Vision targets. (Photo: Bandana Pradhan/CIMMYT)
Yubak Dhoj G.C., Secretary of Nepal’s Ministry of Agriculture and Livestock Development, explained the importance of seed stakeholders’ collaboration to achieve the National Seed Vision targets. (Photo: Bandana Pradhan/CIMMYT)

A joint effort

CIMMYT and its partners organized a two-day workshop to review the progress of the National Seed Vision. The event attracted 111 participants from government institutions, private companies and development organizations engaged in crop variety development, seed research, seed production and dissemination activities.

In the opening remarks, Yubak Dhoj G.C., Secretary of Nepal’s Ministry of Agriculture and Livestock Development, addressed the seed sector scenario and its challenges. He stressed the importance of collaboration among seed stakeholders to meet the targets of the National Seed Vision in the next six years.

During the technical sessions, Madan Thapa, Chief of the SQCC, analyzed the current status of the National Seed Vision and highlighted the challenges as well as the opportunities to realize it.

Laxmi Kant Dhakal, Chairperson of the Seed Entrepreneurs Association of Nepal (SEAN) emphasized the importance of private sector engagement and other support areas to strengthen seed production and marketing of open-pollinated varieties and hybrids.

Seed systems specialist AbduRahman Beshir shares CIMMYT’s experiences in hybrid testing and seed business promotion in Nepal. (Photo: Bandana Pradhan/CIMMYT)
Seed systems specialist AbduRahman Beshir shares CIMMYT’s experiences in hybrid testing and seed business promotion in Nepal. (Photo: Bandana Pradhan/CIMMYT)

Tara Bahadur Ghimire, Principal Scientist at NARC, gave an overview of the status of NARC varieties, source seed and resource allocation.

Dila Ram Bhandari, former Chief of SQCC, led a discussion around the assumptions and expectations that arose while developing the National Seed Vision.

Technical leads of maize, rice, wheat and vegetables presented a road map on hybrid variety development and seed production in line with the National Seed Vision’s targets for each crop.

“A large quantity of hybrid seeds, worth millions of dollars, is being imported into Nepal each year,” explained AbduRahman Beshir, Seed Systems Lead of CIMMYT’s NSAF project. “However, if stakeholders work together and strengthen the local seed system, there is a huge potential in Nepal not only to become self-sufficient but also to export good quality hybrid seeds in the foreseeable future. Under the NSAF project we are witnessing a few seed companies that have initiated hybrid seed production of maize and tomato.”

In one of the exercises, workshop participants were divided in groups and examined different topics related to the realization of the National Seed Vision. They looked at genetic resources, hybrid and open-pollinated variety development, source seed production and supply, private sector engagement and marketing, seed extension and varietal adoption by farmers, seed quality control services, and roles of research partners and other stakeholders. The groups presented some of the major challenges and opportunities related to these topics, as well as recommendations, which will be documented and shared.

The outcomes of this mid-term review workshop will inform policy and guide the discussions at the upcoming International Seed Conference to be held in early September 2019.

In one of the breakout sessions, a group discusses challenges and recommendation to improve private sector engagement. (Photo: Bandana Pradhan/CIMMYT)
In one of the breakout sessions, a group discusses challenges and recommendation to improve private sector engagement. (Photo: Bandana Pradhan/CIMMYT)

Regulating hybrid seed production

At the workshop, participants thoroughly discussed the draft hybrid seed production and certification guidelines, developed under the NSAF project.

The guidelines are the first of their kind in Nepal and essential to achieve the targets of the National Seed Vision, by engaging the private sector in hybrid seed production.

Hari Kumar Shrestha, CIMMYT’s Seed Systems Officer, and other seed experts from the SQCC presented the main features and regulatory implications of the guidelines.

After the workshop, the guidelines were sent to the National Seed Board for approval.

Seeds of progress

 

The maize seed sector in east and southern Africa is male-dominated. However, there are women working in this sector who are breaking social barriers and helping to improve household food security, nutrition and livelihoods by providing jobs and improved seed varieties to farmers.

Researchers from the International Maize and Wheat Improvement Center (CIMMYT) conducted interviews with women owners of seed companies in eastern and southern Africa. They shared information on their background, their motivation to start their businesses, what sets their companies apart from the competition, the innovative approaches they use to ensure smallholder farmers adopt improved seed varieties, the unique challenges they face as women in the seed sector and the potential for growth of their companies.

Solving the “last mile” challenge of maize seeds

Philomena Muthoni Mwangi stands at the entrance of her agrodealer shop, Farm Care, in the village of Ngarariga. (Photo: Jerome Bossuet/CIMMYT)
Philomena Muthoni Mwangi stands at the entrance of her agrodealer shop, Farm Care, in the village of Ngarariga. (Photo: Jerome Bossuet/CIMMYT)

Agrodealers play a pivotal role in delivering the gains of the green revolution to millions of smallholders in Africa. Reaching even the most remote corners of the continent, they give farmers access to agricultural inputs and services.

So far, seed systems research has mainly focused on the factors influencing farmers’ adoption of or seed companies’ investment in new varieties. However, little is known about independent agrodealers, who play an important role in the “last mile” of seed systems, distributing improved maize seeds and fertilizers as well as giving agronomic advice. There is a gap of knowledge about who they are, their needs and constraints, and the ways in which they secure and develop their businesses.

Understanding how to better support agrodealers is important for the International Maize and Wheat Improvement Center (CIMMYT), to ensure that new varieties reach the largest possible number of farmers. Under the Stress Tolerant Maize for Africa (STMA) project, CIMMYT has launched a new research effort to better understand agrodealers in Kenya, with a specific focus on maize seed marketing.

Researchers are now testing the tools and expect to begin field work in March 2019, during the next maize planting season. “We want to collect detailed quantitative and qualitative data about the way agrodealers outsource and choose their maize varieties, and how they market these seeds to farmers,” explained CIMMYT associate scientist Pieter Rutsaert, who leads the study. This research will help government agencies, NGOs and funders to design better interventions related to agrodealers, for greater and more sustainable impact.

CIMMYT researchers Jason Donovan (left) and Pieter Rutsaert (right) discuss the research study questionnaire with consultant enumerator Victor Kitoto. (Photo: Jerome Bossuet/CIMMYT)
CIMMYT researchers Jason Donovan (left) and Pieter Rutsaert (right) discuss the research study questionnaire with consultant enumerator Victor Kitoto. (Photo: Jerome Bossuet/CIMMYT)

The million-shilling question

The way questions are selected and phrased, and data collected, is critical. “Figuring out how to ask the right question to the right person is a hard business, especially when we ask agrodealers to evaluate their own performance,” recognized Rutsaert. For example, it could be challenging to estimate the importance of maize seed sales if owners are hesitant to provide details about their businesses to outsiders. Anticipating the challenges of collecting reliable and comparable data, Rutsaert’s team will use visual tools, like illustrated cards, to facilitate conversations with interviewees. They will also use innovative exercises, like the shop investment game, where owners are asked how they would invest one million Kenyan shillings (about US$10,000).

Standing behind the counter of her shop, selling bags of feeding supplements for dairy cattle and small pesticide bottles on dusty shelves, Philomena Muthoni Mwangi explained she had run out of maize seeds for sale. This small agrodealer in the village of Ngarariga, in central Kenya, will restock her maize seeds from a big agrovet shop nearby at the onset of the rainy season.

This is quite common, as agrodealers do not take risks when it comes to selling new varieties. Not knowing the future demand, leftover seed stock after the planting season would severely reduce Mwangi’s potential profit, as margins per bag are low. To address this issue, CIMMYT researchers will conduct an intercept farmer survey in the coming weeks, to better understand what farmers look for when buying maize seeds.

Agrodealers are not a homogeneous group. Ranging from large one-stop shops to small shacks, their business models, seed marketing strategy and type of clients may differ a lot. This study will provide useful insights to design targeted seed scaling strategies that consider all kinds of agrodealers, moving away from a one-size-fits-all approach.

The Stress Tolerant Maize for Africa (STMA) project is funded by the Bill & Melinda Gates Foundation and the United States Agency for International Development (USAID).

The 70-year-old owner of a farm input shop in Kikuyu town, Kiambu County, answers the questions of CIMMYT researchers. (Photo: Jerome Bossuet/CIMMYT)
The 70-year-old owner of a farm input shop in Kikuyu town, Kiambu County, answers the questions of CIMMYT researchers. (Photo: Jerome Bossuet/CIMMYT)

International Women’s Day 2019: Women in seed systems in Africa

The maize seed sector in eastern and southern Africa is male-dominated. Most seed companies operating in the region are owned and run by men. Access to land and financial capital can often be a constraint for women who are keen on investing in agriculture and agribusiness. However, there are women working in this sector, breaking social barriers, making a contribution to improving household nutrition and livelihoods by providing jobs and improved seed varieties.

The Gender team within the International Maize and Wheat Improvement Center’s (CIMMYT) Socioeconomics Program conducted interviews with women owners of seed companies in eastern and southern Africa. They shared information on their background, their motivation to start their businesses, what sets their companies apart from the competition, the innovative approaches they use to ensure smallholder farmers adopt improved seed varieties, the unique challenges they face as women in the seed sector and the potential for growth of their companies. The resulting stories will be published as a report in May 2019.

These women in leading roles serve as mentors and examples to both male and female employees. In honor of International Women’s Day, held March 8, 2019, CIMMYT would like to share some of their stories to recognize these women — and many others like them — and the important work they do in seed systems in Africa.

Sylvia Horemans

Sylvia Horemans (right) and a warehouse supervisor (left) inspect seeds at Kamano Seeds. (Photo: Lucy Maina/CIMMYT)
Sylvia Horemans (right) and a warehouse supervisor (left) inspect seeds at Kamano Seeds. (Photo: Lucy Maina/CIMMYT)

Sylvia Horemans started Kamano Seeds in April 2004 together with her late husband Desire Horemans. The company derives its name from a stream that runs through their farm in Mwinilinga, Zambia. Kamano means a stream that never dries, aptly describing the growth the company has enjoyed over the years, enabling it to capture 15 percent of the country’s seed market share.  Sylvia became the company’s Chief Executive Officer in 2016.

“The initial business was only to sell commercial products but we realized there was a high demand for seed so we decided to start our own seed business,” says Sylvia. “We work with cooperatives which identify ideal farmers to participate in seed production.”

The company takes pride in the growth they have witnessed in their contract workers. “Most farmers we started with [now] have 20 to 40 hectares. Some are businessmen and have opened agrodealer shops where they sell agricultural inputs,” Sylvia announced.

Kamano prides itself in improving the lives of women smallholders and involving women in decision-making structures. “We empower a lot of women in agriculture through our out-grower scheme,” says Sylvia. She makes a deliberate effort to recruit women farmers, ensuring they receive payment for their seeds. “We pay the women who did the work and not their husbands.”

To read the full story, please click here.

Zubeda Mduruma

Zubeda Mduruma (right) and her colleague check maize seeds at Aminata Quality Seeds. (Photo: Lucy Maina/CIMMYT)
Zubeda Mduruma (right) and her colleague check maize seeds at Aminata Quality Seeds. (Photo: Lucy Maina/CIMMYT)

Zubeda Mduruma, 65, is a plant breeder. She took to agriculture from a young age, as she enjoyed helping her parents in the family farm. After high school, Zubeda obtained a bachelor’s degree in Agriculture. Then she joined Tanzania’s national agriculture research system, working at the Ilonga Agricultural Research Institute (ARI-Ilonga) station. She then pursued her master’s in Plant Breeding and Biometry from Cornell University in the United Stations and obtained a doctorate in Plant Breeding at Sokoine University of Agriculture in Tanzania, while working and raising her family. “I wanted to be in research, so I could breed materials which would be superior than what farmers were using, because they were getting very low yields,” says Zubeda. In the 22 years she was at Ilonga, Zubeda was able to release 15 varieties.

Aminata Quality Seeds is a family business that was registered in 2008, owned by Zubeda, her husband and their four daughters. Aminata entered the seed market as an out-grower, producing seed for local companies for two years. The company started its own seed production in 2010, and the following year it was marketing improved varieties. “I decided to start a company along the Coast and impart my knowledge on improved technologies, so farmers can get quality crops for increased incomes,” says Zubeda.

Zubeda encourages more women to venture into the seed business. “To do any business, you have to have guts. It is not the money; it is the interest. When you have the interest, you will always look for ways on how to start your seed business.”

To read the full story, please click here.

Grace Malindi

Grace Malindi (second from right) at her office in Lilongwe, Malawi. (Photo: Lucy Maina/CIMMYT)
Grace Malindi (second from right) at her office in Lilongwe, Malawi. (Photo: Lucy Maina/CIMMYT)

Grace Malindi, 67, started Mgom’mera in Malawi in 2014 with her sister Florence Kahumbe, who had experience in running agrodealer shops. Florence was key in setting up the business, particularly through engagement with agro-dealers, while Grace’s background in extension was valuable in understanding their market. Grace has a doctoral degree in Human and Community Development with a double minor in Gender and International Development and Agriculture Extension and Advisory from the University of Illinois Urbana-Champaign in the United States. Mgom’mera is a family-owned enterprise. Grace’s three children are involved in the business, serving as directors.

Mgom’mera distinguishes itself from other seed companies because of its focus on maize varieties that have additional nutritive value. The company uses the tagline “Creating seed demand from the table to the soil.” It educates farmers not only on how to plant the seed they sell, but also on how to prepare nutritious dishes with their harvest. The company stocks ZM623, a drought-tolerant open-pollinated variety, and Chitedze 2, a quality protein maize. In the 2019 maize season it will also sell MH39, a pro-vitamin A variety. In addition, they are looking forward to beginning quality protein maize hybrid production in the near future, having started the process of acquiring materials from CIMMYT.

Grace observes that women entrepreneurs are late entrants in seed business. “You need agility, flexibility and experience to run a seed business and with time you will improve,” says Grace, advising women who may be interested in venturing into this male-dominated business.

To read the full story, please click here.

The missing seed market

Workers at Mgommera seed firm in Malawi sort out seed. (Photo: KipenzFilms/CIMMYT)
Workers at Mgommera seed firm in Malawi sort out seed. (Photo: KipenzFilms/CIMMYT)

In Ethiopia, a World Bank study found that female farm managers produce 23 percent less yield per hectare compared to their male counterparts. This difference is explained partly by unequal access to information on improved seed varieties and what best agricultural practices to use. Despite half the farming workforce being women, the seed companies do not typically adapt their seed marketing strategy according to gender.

The “Gender-Responsive Approaches for the Promotion of Improved Maize Seed in Africa” guidebook, developed by the International Maize and Wheat Improvement Center (CIMMYT), is filling this gap. Designed for seed companies, extension workers and development organizations, it explains how best to package information about improved seed and farming technologies for men and women, with the goal of increasing adoption rates.

“Since seeing is believing, the field demonstrations approach allows farmers to witness firsthand how well improved seed varieties perform on their farms right from planting to harvesting, compared to old or other varieties,” said Rahma Adam, gender and development specialist at CIMMYT. “But too often, not enough care is given in the selection of women as lead farmers. This minimizes opportunities for reaching out to more women.”

Based on research, the guidebook recommends that half of the demonstration plots should be managed by women. In fact, the panel of lead farmers should be diverse, representing different age, socioeconomic status and ethnic groups, among others. Indeed, an understanding and importance of the various agronomic practices from the time of planting, weed control or fertilizer application would vary across gender, age and socioeconomic groups.

“Given the turnover of seed varieties due to genetic improvements, men and women extension workers need to keep abreast not only of new technologies, but also of new ways of fostering awareness and encouraging adoption, for instance using digital platforms for faster and cheaper outreach,” the guidebook concludes.

A farmer buys seed at a Meru seed shop in Arusha, Tanzania. (Photo: KipenzFilms/CIMMYT)
A farmer buys seed at a Meru seed shop in Arusha, Tanzania. (Photo: KipenzFilms/CIMMYT)

Tools for field days and budgeting

A complementary handbook, “Gender-responsive tools for demos and field days data collection”, is under preparation. It will guide seed companies and extension workers on how to consider the diversity of the public attending farmer field days.

Another toolkit, “Gender-Responsive Budgeting Tool for the Promotion of Improved Maize Seed in Africa”, proposes how to efficiently allocate resources to reach out to targeted farmers to promote new varieties and farming practices. If, for instance, women farmers do not know as much as men farmers about certain improved maize varieties, then the best approach would be to direct the resources towards promoting the seed varieties among the women. Better still, since women are involved in making decisions about purchasing improved seeds in both male-headed and female-headed households, it is logical to allocate more resources targeting women farmers. An effective strategy would be to allocate a portion of the budget to field days, farm demonstrations, distribution of small seed packs, informational leaflets, showcase videos and disseminate radio messages, among others. “In fact, local radio is quite effective in informing farmers about upcoming field days or farm demonstration days,” said Simon Kiio, a field officer at Dryland Seed Ltd, a Kenyan seed company which distributes drought-tolerant SAWA and VIGA maize hybrids, among others, across Kenya.

“Whenever we make announcements on local radio to inform farmers about dates and locations for demo farm activities, we usually get more women attending than men. These women act as good marketing ambassadors for our products within their networks or groups,” Kiio explained.

Ultimately, by building gender-sensitive and cost-effective seed promotion programs, seed companies would generate more seed sales of improved maize varieties: seeds that are more tolerant to major stresses, better adapted to poor soils, and yielding more than the local, older varieties on the market.

The Stress Tolerant Maize for Africa (STMA) project seeks to develop maize cultivars with tolerance and resistance to multiple stresses for farmers, and support local seed companies to produce seed of these cultivars on a large scale. STMA aims to develop a new generation of over 70 improved stress tolerant maize varieties, and facilitate production and use of over 54,000 metric tons of certified seed.

The STMA project is funded by the Bill & Melinda Gates Foundation and USAID.