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Tag: adoption

Study proposes alternative to conventional technology adoption research in smallholder agriculture

Starting machinery to husk maize cobs at Green Farm near Kitale, Trans-Nzoia. (Photo: Peter Lowe/CIMMYT)
Starting machinery to husk maize cobs at Green Farm near Kitale, Trans-Nzoia. (Photo: Peter Lowe/CIMMYT)

The development community is introducing increasingly complex and systemic technological designs for sustainable improvements to agriculture. Yet, a systemic perspective is hard to find in “adoption-outcome” focused analyses of technological change processes. In order to improve development interventions, it is necessary not only to analyze both successes and failures, but also the process and impacts of technological change.

Researchers at the International Maize and Wheat Improvement Center (CIMMYT) and the Institute of Development Studies (IDS) recently published a paper on rethinking technological change in smallholder agriculture, arguing against the conventional approach to studying technology adoption.

The problem with the concept of technology adoption

While the adoption rate of newly introduced technologies is still used in the evaluation of agricultural research and development, the theory of technology adoption is an insufficient framework for understanding technological change. It is too linear, too binary, too focused on individual decisions and gives an inaccurate and misleading picture to researchers.

The theory of adoption treats technology like a “black box” that is transferred smoothly from one setting to another, following a linear progression of old and inferior tools and methods to new improved ones. This theory is too simplistic to align with the complex realities of the capabilities and agency of multiple actors. In addition, in cases of participatory technology development, where intended users are involved in the creation of innovations, adoption rates are often limited due to the relatively small scale of the project.

Using adoption rate as the only indicator of success or failure can lead researchers to ignore wider impacts of the introduction of a new technology. Adoption rates could go up, but use of a new technology could cause harm to social relations, the local environment, or its resilience. Low adoption rates could classify a program as a failure, while farmers benefited substantially in undetected ways, for example forming networks or acquiring new skills and knowledge. A singular focus on adoption rates thus limits our understanding of what happens in processes of technological change.

Farmer Kausila Chanara direct dry seeding rice in Ramghat, Surkhet, Nepal. (Photo: Peter Lowe/CIMMYT).
Farmer Kausila Chanara direct dry seeding rice in Ramghat, Surkhet, Nepal. (Photo: Peter Lowe/CIMMYT)

An alternative conceptual framework

In addition to the introduction of a new technology to small-scale farming systems, technological change involves the agency of many social actors. The agency of farmers, scientists, project managers and extension officers is key to understand whether a new technology is perceived to be useful, accessible or realistic, as well as how it is adjusted and changing social relations.

A new framework is needed to capture this reconfiguration of social and technological components that result from the introduction of a new technology to a community.

The authors of this paper propose an alternative conceptual framework with an agent-, practice- and process-oriented approach to better understand technological change. The framework is composed of four key components: propositions, encounters, dispositions and responses.

Propositions are composed of artefacts, methods, techniques and practices and a proposed mode of engagement in agricultural production. Encounters can be deliberately organized, for example a field day, or spontaneous, when a farmer sees a neighbor using a new tool. Intended users of technology may be disposed to respond in a variety of different ways, and dispositions may change over time. Finally, responses are a process or pathway that is likely to involve adjustment or recalibration to make the new technology work for the farmer.

Further work to operationalize this framework is needed. The authors suggest a next step of developing indicators to measure learning, experimentation and behavioral change as part of analyzing technological change processes.

Breaking Ground: Tawanda Mashonganyika unites crop breeders and market experts for more impactful varieties

Tawanda Mashonganyika

The low rate at which farmers adopt improved varieties is one of the biggest obstacles to overcoming food insecurity. The average maize variety grown by farmers in sub-Saharan Africa is 15 years old, even though maize breeders have been releasing more than 50 new varieties every year.

When it comes to climate change, for example, thanks to a plentiful arsenal of genetic diversity crop breeders are developing varieties adapted to increased heat and drought, but farmers continue to grow crops developed for the climate of yesterday.

One part of the answer is that it is not enough merely to create a variety resistant to heat, drought or flooding; complex dynamics are at play in crop markets and in farmers’ fields that must be reflected in the design of new varieties.

This where product manager Tawanda Mashonganyika comes in, working for the CGIAR Excellence in Breeding Platform (EiB) out of CIMMYT-Kenya, and one of the first to occupy such a role in the CGIAR system.

“This position is supposed to bring in a business kind of thinking in the way products and varieties are developed,” said Mashonganyika, who studied agricultural economics, agribusiness and value chains at the universities of Reading, U.K. and Queensland, Australia, and has professional experience with crops grown in Africa.

“You need to know who you are developing varieties for, who are your customers and clients, and you also need to design products so that they can have success on the market.”

Mashonganyika’s role is to support CGIAR and national agricultural research system (NARS) breeders to design new varieties focused on replacing older products in a specific market, as opposed to only breeding for an agro-ecological zone. Key to this approach is the involvement of experts from other disciplines such as gender, socioeconomics and nutrition, as well as people involved in the value chain itself, such as food processors, seed producers and farmers.

The outcome of this collaboration is a product profile: a written description of a new product with all the traits needed to replace the variety that currently dominates the target market. The profile serves as a common goal for CGIAR and NARS collaboration, and as a tool to communicate with donors. With the breeding program accountable for delivering a pipeline of new products designed for impact, they can ensure that these varieties also deliver traits such as biofortification to farmer’s fields.

Instead of breeding for all the traits that may be desirable in a new variety, what sets the product profile approach apart is that breeding programs can then focus resources on the traits that will have the greatest impact in the market, and therefore the field. This market-focused approach also enables better collaboration between breeders and experts from other disciplines:

“When you bring a cross-functional team together, you really need to give them an understanding of the desired goal of what we want to design and eventually put onto the market,” said Mashonganyika. “We put an emphasis on data-driven decisions, so it is not just a meeting of experts with different opinions; we always try to create a platform to say ‘we need to follow what the market is saying.’”

“[Non-breeding experts] are usually very excited to talk about the data that they have about markets, and the knowledge that they have about how gender or nutrition affects products on the market,” said Mashonganyika. “There are so many women farmers, especially in Africa, so when you begin to incorporate gender, we are increasing the scope of impact.”

Although actors such as seed producers or food processors may have no breeding expertise, Mashonganyika views their input as essential: “They are the ones that are at the mouthpiece of the market, they eventually take up the varieties and they multiply the seed, so they have very good information.”

One example is a collaboration with the National Agricultural Research Organization (NARO), Uganda, where representatives from private sector seed companies are being included to help breeders better understand their customers. “They give information about seed multiplication processes, and what makes a variety be considered for multiplication in seed systems.”

EiB has created a standardized tool to create product profiles, and 200 were submitted to the growing database in the first three months of the pilot period alone, including profiles submitted by 10 national agricultural research programs in Africa and Asia.

In addition to promoting the use of product profiles, a product manager is also involved ensuring communication and accountability throughout the development of new products.

“With product profiles we say a breeder should be accountable for delivering each product in a certain timeframe,” said Tawanda. “We always emphasize that a breeding program should have an annual product review process, because markets are dynamic, they are bound to change. This is a good habit to ensure that your products remain relevant and designed for impact.”

Although Mashonganyika is one of the first CGIAR product managers, a desire to see greater impact in the field is turning others in the same direction.

“I hope that in the near future we will see other CGIAR centers developing similar positions,” said Mashonganyika.

Vijesh V. Krishna

Vijesh Krishna is a lead economist focusing on the economics of technological change in agriculture. He joined CIMMYT in 2017 and has been mainly working on inclusive technology adoption and its impacts on resource use, productivity, and farmer livelihoods. Before joining CIMMYT, Krishna worked as a senior research fellow at the University of Goettingen in Germany (2012-2017), where he examined the determinants and impacts of land-use transformation systems in Indonesia. He also worked as a production and resource economist for CIMMYT in South Asia (2009-2012) and as a Ciriacy-Wantrup post-doctoral fellow at the University of California at Berkeley (2008-2009).

Krishna holds a PhD in agricultural economics (University of Hohenheim), an MPhil in environmental policy (University of Cambridge), and an MSc in agricultural economics (University of Agricultural Sciences Bangalore). His research findings are published in several peer-reviewed journal articles and book chapters.

Jason Donovan

Jason Donovan is a senior economist at CIMMYT with a focus on markets and value chains. His main research interests are rural livelihoods, agricultural markets, food systems and agribusiness development. He leads research in Mexico and East Africa on private-sector engagement in maize seed systems and the related implications for farmers, nongovernmental organizations and government agencies.

He has worked extensively in Central America and the Andes region, with additional experience in Brazil, Malawi, Ghana and Kenya. His recent contributions to the debate on markets and rural poverty include the book “Innovation for Inclusive Value Chain Development” and “Value Chains as Complex Systems,” a special edition of the Journal of Agribusiness in Developing and Emerging Economies.

Since 2014, Jason has edited the journal Enterprise Development and Microfinance for the UK-based Practical Action Publishing. Prior to joining CIMMYT, Jason worked with the World Agroforestry Centre and The Tropical Agricultural Research and Higher Education Center.