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research: Demand-driven seed systems

Seed systems in Nepal are going digital

In Nepal, it takes at least a year to collate the demand and supply of a required type and quantity of seed. A new digital seed information system is likely to change that, as it will enable all value chain actors to access information on seed demand and supply in real time. The information system is currently under development, as part of the Nepal Seed and Fertilizer (NSAF) project, funded by the United States Agency for International Development (USAID) and led by the International Maize and Wheat Improvement Center (CIMMYT).

In this system, a national database allows easy access to an online seed catalogue where characteristics and sources of all registered varieties are available. A balance sheet simultaneously gathers and shares real time information on seed demand and supply by all the stakeholders. The digital platform also helps to plan and monitor seed production and distribution over a period of time.

Screenshot of the DESIS portal, still under development.
Screenshot of the DESIS portal, still under development.

Challenges to seed access 

Over 2,500 seed entrepreneurs engaged in production, processing and marketing of seeds in Nepal rely on public research centers to get early generation seeds of various crops, especially cereals, for subsequent seed multiplication.

“The existing seed information system is cumbersome and the process of collecting information takes a minimum of one year before a seed company knows where to get the required amount and type of seed for multiplication,” said Laxmi Kant Dhakal, Chairperson of the Seed Entrepreneurs Association of Nepal (SEAN) and owner of a seed company in the far west of the country. Similarly, more than 700 rural municipalities and local units in Nepal require seeds to multiply under farmers cooperatives in their area.

One of the critical challenges farmers encounter around the world is timely access to quality seeds, due to unavailability of improved varieties, lack of information about them, and weak planning and supply management. Asmita Shrestha, a farmer in Surkhet district, has been involved in maize farming for the last 20 years. She is unaware of the availability of different types of maize that can be productive in the mid-hill region and therefore loses the opportunity to sow improved maize seeds and produce better harvests.

In Sindhupalchowk district, seed producer Ambika Thapa works in a cooperative and produces hybrid tomato seeds. Her problem is getting access to the right market that can provide a good profit for her efforts. A kilogram of hybrid tomato seed can fetch up to $2,000 in a retail and upscale market. However, she is not getting a quarter of this price due to lack of market information and linkages with buyers. This is the story of many Nepali female farmers, who account for over 60% of the rural farming community, where lack of improved technologies and access to profitable markets challenge farm productivity.

At present, the Seed Quality Control Center (SQCC), Nepal Agriculture Research Council (NARC), the Centre for Crop Development and Agro Bio-diversity Conservation (CCDABC) and the Vegetable Development Directorate (VDD) are using paper-based data collection systems to record and plan seed production every year. Aggregating seed demand and supply data and generating reports takes at least two to three months. Furthermore, individual provinces need to convene meetings to collect and estimate province-level seed demand that must come from rural municipalities and local bodies.

A digital technology solution 

CIMMYT and its partners are leveraging digital technologies to create an integrated Digitally Enabled Seed Information System (DESIS) that is efficient, dynamic and scalable. This initiative was the result of collaboration between U.S. Global Development Lab and USAID under the Digital Development for Feed the Future (D2FTF) initiative, which aimed to demonstrate that digital tools and approaches can accelerate progress towards food security and nutrition goals.

FHI 360 talked to relevant stakeholders in Nepal to assess their needs, as part of the Mobile Solutions Technical Assistance and Research (mSTAR) project, funded by USAID. Based on this work, CIMMYT and its partners identified a local IT expert and launched the development of DESIS.

The Digitally Enabled Seed Information System (DESIS) will help to create market and research linkages for Nepal's seed system.
The Digitally Enabled Seed Information System (DESIS) will help to create market and research linkages for Nepal’s seed system.

DESIS will provide an automated version of the seed balance sheet. Using unique logins, agencies will be able to place their requests and seed producers to post their seed supplies. The platform will help to aggregate and manage breeder, foundation and source seed, as well as certified and labelled seed. The system will also include an offline seed catalogue where users can view seed characteristics, compare seeds and select released and registered varieties available in Nepal. Users can also generate seed quality reports on batches of seeds.

“As the main host of this system, the platform is well designed and perfectly applicable to the needs of SQCC,” said Madan Thapa, Chief of SQCC, during the initial user tests held at his office. Thapa also expressed the potential of the platform to adapt to future needs.

The system will also link farmers to seed suppliers and buyers, to build a better internal Nepalese seed market. The larger goal of DESIS is to help farmers grow better yields and improve livelihoods, while contributing to food security nationwide.

DESIS is planned to roll out in Nepal in early 2020. Primary users will be seed companies, agricultural research centers, the Ministry of Agriculture and Livestock Development, agrovets, cooperatives, farmers, development partners, universities, researchers, policy makers, and international institutions. The system is based on an open source software and will be available on a mobile website and Android app.

“It is highly secure, user friendly and easy to update,” said Warren Dally, an IT consultant who currently oversees the technical details of the software and the implementation process.

Farmers in Nepal show their most popular digital tool, a mobile phone, during a training. (Photo: Bandana Pradhan/CIMMYT)
Farmers in Nepal show their most popular digital tool, a mobile phone, during a training. (Photo: Bandana Pradhan/CIMMYT)

As part of the NSAF project, CIMMYT is also working to roll out digital seed inspection and a QR code-based quality certification system. The higher vision of the system is to create a seed data warehouse that integrates the seed information portal and the seed market information system.

Digital solutions are critical to link the agricultural market with vital information so farmers can make decisions for better production and harvest. It will not be long before farmers like Asmita and Ambika can easily access information using their mobile phones on the type of variety suitable to grow in their region and the best market to sell their products.

Do smallholders get the right seed and inputs from their agrodealer?

Judith Thomson, agrodealer in Mbalizi, Mbeya district, Tanzania. (Photo: Owekisha Kwigizile)
Judith Thomson, agrodealer in Mbalizi, Mbeya district, Tanzania. (Photo: Owekisha Kwigizile)

Many Tanzanian smallholder farmers fail to produce even 1 ton of maize grain per hectare. To improve crop yields, a farmer needs the right seeds and complementary inputs, including inorganic fertilizer. The “right” inputs will depend upon what his or her geographical location and farming system are. How many farmers have access to such inputs and advice? What is the distribution of agrodealers in rural areas? What do they stock, and at what prices?

The International Maize and Wheat Improvement Center (CIMMYT) recently carried out a survey of agrodealers in Uganda and Tanzania to answer such questions related to the last-mile delivery of seeds and other agronomic inputs.

This is a joint initiative from two projects — Taking Maize Agronomy to Scale in Africa (TAMASA) and Strengthening product profile-based maize breeding and varietal turnover in Eastern and Southern Africa — funded by the Bill & Melinda Gates Foundation and USAID.

For the study, CIMMYT teams interviewed 233 agrodealers in Uganda and 299 agrodealers in Tanzania. The survey started in September 2019, just before the main maize planting season, and covered five districts in each country, in both easy-to-reach and remote areas.

The study focuses particularly on two types of agricultural inputs: maize seeds — similar to an earlier survey done this year in Kenya — and fertilizer.

Are agrodealers catalyzers of varietal turnover?

For maize seed, researchers looked at which varieties are available at the agrodealer and how do they decide on what to stock.

Agrodealers were also asked to report the key selling attribute of the different varieties they had in store whether it was yield, drought tolerance, maturity level or another marketing characteristic like pricing or packaging. Such information will give some better insights for CIMMYT’s maize breeding team about perceived differences along the seed value chain on key attributes and product profiles.

For example, a new variety in Uganda that was tolerant to maize lethal necrosis (MLN), was mainly promoted as a double cobber and not as MLN tolerant. And unlike in Uganda, there was no “cheap variety” option available in Tanzania, according to the agrodealers interviewed for the study, although high seed prices were often mentioned as the main barrier for seed purchases.

Better understanding how retailers select their varieties could help improve varietal turnover, a key indicator of how fast CIMMYT’s research reaches out farmers.

Besides their own role, it is also interesting to see how agrodealers perceive external challenges to influence farmer adoption of improved varieties. In Uganda, agrodealers saw counterfeit seed and government free seed distributions to farmers as the main challenges for their business, issues that were not frequently mentioned in Tanzania.

Understanding input market characteristics

Enumerator Mary Mdache (left) interviews Shangwe Stephano, staff of BAYDA agrovet shop in Haydom town, Mbulu district, Tanzania. (Photo: Furaha Joseph)
Enumerator Mary Mdache (left) interviews Shangwe Stephano, staff of BAYDA agrovet shop in Haydom town, Mbulu district, Tanzania. (Photo: Furaha Joseph)

The use of fertilizer is very low in sub-Saharan Africa, around 8-12 kg per hectare, twenty times less than Western standards. Fertilizer access and affordability have been cited as key factors in the low rates of uptake.

The study may shed some new light on this, as it looks at what types of fertilizer is available to farmers at agrodealer shops, and what drives sale and prices. Researchers will examine whether there is a competition effect and how transport costs or subsidies impede the growth of the fertilizer market.

Georeferencing of interviewed agrodealers and farmer population mapping will help reveal the degree to which agrodealers are concentrated in particular areas, leaving other areas with relatively little local access to inputs. Project researchers will investigate how marketing conditions vary across such situation, examining, for instance, how input pricing strategies, selection and quality varies spatially. The team will also use data collected on fertilizer prices to further refine regional fertilizer profitability maps.

Such mapping exercises could help improve the relevance of extension advice. As an example, to tackle acid soils or phosphorus deficiency, could farmers find the recommended input, lime or appropriate P fertilizer at the right time and right price, so that it is profitable for them?

The detailed results of the study are expected in early 2020 to guide agronomic investments and policies for more functional input markets that drive a much-needed sustainable intensification of African smallholder agriculture.

Breaking Ground: Pieter Rutsaert looks to better marketing for faster adoption of climate-smart maize in Africa

Ever wondered why farmers prefer a certain maize variety over another? What crop traits different farmers value? How they make their seed selections at the market? Pieter Rutsaert, an expert in markets and value chains with the International Maize and Wheat Improvement Center (CIMMYT), analyzes the important factors that African farmers consider when purchasing maize varieties at agro-dealers and the implications for how the seed industry can better meet farmers’ needs.

Maize is the most important cereal crop in Africa, grown on over 29 million hectares of rainfed farmland and consumed daily by around 50% of the population. However, increasingly erratic weather patterns threaten the performance the maize varieties grown, putting household food security at risk.

“African smallholders typically plant maize seeds they are familiar with, but these varieties often lack the attributes to tolerate harsher weather including droughts, extreme heat or disease stress,” Rutsaert explains.

“Despite the existence of maize varieties bred to stand up to harsher weather, their intrinsic attributes alone are not enough to convince farmers to leave their preferred varieties. These stress-tolerant varieties need to be properly marketed to be competitive and increase their market share.”

With previous experience as a marketing consultant in the food industry, Rutsaert brings unique skills and approaches to CIMMYT’s Stress Tolerant Maize for Africa (STMA) project, to help businesses develop new seed distribution and marketing strategies to get climate-resilient varieties into farmers’ fields.

Pieter Rutsaert (right) discusses a research study questionnaire with consultant enumerator Victor Kitoto. (Photo: Jerome Bossuet/CIMMYT)
Pieter Rutsaert (right) discusses a research study questionnaire with consultant enumerator Victor Kitoto. (Photo: Jerome Bossuet/CIMMYT)

Market intelligence on climate-smart seed

Rutsaert sees local agro-dealers as a strategic entry point for researchers to gather information on the varying farmer interests and conditions as information about seed demand is revealed at the point of purchase.

Despite large investments to support seed systems in sub-Saharan Africa, including investments to upgrade agro-dealer capacity, there is limited evidence into how women and men take decisions on maize seed purchases to support development initiatives.

“The agro-dealer space is where farmers decide what inputs to buy. In addition to providing farmers access to inputs at competitive prices, front-line agro-dealers offer technical assistance, such as advice on input use and production practices, and short-term credit for input purchases.”

Thus, agro-dealers offer the chance to learn about farmers’ unique conditions and ensure they adopt the right variety. Gathering these insights has the potential to support locally owned small and medium enterprises that produce stress-tolerant varieties, suited for local conditions, says the marketing expert.

An agent from a seed company (right) promotes sales at an agro-dealer shop. (Photo: Pieter Rutsaert/CIMMYT)
An agent from a seed company (right) promotes sales at an agro-dealer shop. (Photo: Pieter Rutsaert/CIMMYT)

Marketing strategies for agro-dealers

Compared to multinational seed companies, local seed businesses are expected to show greater willingness to seek out traditionally underserved segments of the seed market, such as poorer farmers or those located in less-favored production regions. However, local seed producers and retailers generally lack marketing capabilities and have a limited understanding of the costs and benefits of different approaches to market their seed, Rutsaert says.

“Without effective marketing strategies responding to the needs of different clients, farmers will stick to the seeds that they know, even when this might not be the best for their situation,” he continues.

Based on the market information gathered, Rutsaert works with agro-dealers to develop retail strategies, such as targeted marketing materials, provision of in-store seed decision support, and price incentives, to help women and men farmers get the inputs that work best.

Rutsaert says he is committed to use his private sector experience to improve CIMMYT’s understanding of the seed sector and build the capacity of local agro-dealers to distribute climate-resilient maize varieties throughout the African region.

The Stress Tolerant Maize for Africa (STMA) project seeks to develop maize cultivars with tolerance and resistance to multiple stresses for farmers, and support local seed companies to produce seed of these cultivars on a large scale. STMA aims to develop a new generation of over 70 improved stress tolerant maize varieties, and facilitate the production and use of over 54,000 metric tons of certified seed. The STMA project is funded by the Bill & Melinda Gates Foundation and USAID.

What it takes to bring the best seed to farmers

Partnerships and how to increase impact were two of the key issues discussed by the Board of Trustees of the International Maize and Wheat Improvement Center (CIMMYT) during their meeting in Kenya in October 6-10, 2019. Management and strategy discussions were combined with field trips and interactions with CIMMYT researchers and partners. Board members visited the research stations in Kiboko and Naivasha, as well as two partner seed companies in Machakos and Nairobi.

“To ensure CIMMYT’s crop breeding research benefits smallholder farmers, it is important for us to better understand how partnerships between CIMMYT and seed companies work on the ground, to know how seeds move from our research stations to the farmers,” said Marianne BĂ€nziger, CIMMYT’s deputy director general for research and partnership.

CIMMYT board members and staff stand for a group photo outside the offices of East African Seed. (Photo: Jerome Bossuet/CIMMYT)
CIMMYT board members and staff stand for a group photo outside the offices of East African Seed. (Photo: Jerome Bossuet/CIMMYT)

East African Seed, a family-owned seed business established in Nairobi in the 1970s, sells over 300 products, from maize and vegetable seeds to phytosanitary solutions. The company works through a large network of stockists and distributors across Burundi, the Democratic Republic of Congo, Kenya, Rwanda, South Sudan, Tanzania and Uganda.

Rogers Mugambi, chief business manager of East African Seed, underlined the successful partnership with CIMMYT, getting access to high-yielding disease-resistant germplasm and receiving technical support for the company’s breeding team. Mugambi highlighted CIMMYT’s contribution to contain the devastating maize lethal necrosis (MLN) outbreak since 2011. Most commercial varieties on the market fared badly against this new viral disease, but in 2020 East African Seed will launch two new MLN-tolerant varieties on the market thanks to CIMMYT’s breeding work.

Dryland Seed, another partner seed company, was established in 2005 in Kenya’s Machakos County. It commercializes the drought-tolerant SAWA maize hybrid, based on CIMMYT lines. Featured recently on Bill Gates’s blog, this hybrid is a success among farmers, thanks to earliness, nitrogen use efficiency and good yield potential in water-stressed regions. Dryland Seed’s production grew from 25 to 500 tons of seed per year, reaching out 42,000 farmers a year.

General view of the East African Seed warehouse. (Photo: Jerome Bossuet/CIMMYT)
General view of the East African Seed warehouse. (Photo: Jerome Bossuet/CIMMYT)

Keeping seeds in business

When asked about the uniqueness of East African Seed, Mugambi highlighted trust and consistency in quality. They nurture their agrodealer network by investing in extension services and organizing evening meetings with stockists to discuss how to farm and be profitable. “Knowing and supporting the agrodealers selling your products is crucial, to make sure the stockists sell the right seeds and inputs, and store them well,” Mugambi explained.

Marianne Banziger (right), CIMMYT's deputy director for research and partnership, listens to a Dryland Seed sales manager during a visit to a farm supplies shop in Machakos, Kenya. (Photo: Jerome Bossuet/CIMMYT)
Marianne Banziger (right), CIMMYT’s deputy director for research and partnership, listens to a Dryland Seed sales manager during a visit to a farm supplies shop in Machakos, Kenya. (Photo: Jerome Bossuet/CIMMYT)

“Many seed companies could learn from you. Quality control is crucial for any seed business as you sell genetics and any crop failure at farm level will jeopardize farmers’ trust in the company’ seeds,” said Bill Angus, CIMMYT Board member.

Ngila Kimotho, managing director of Dryland Seed, pointed out the financial challenges for a small local seed company to grow in this risky but important agribusiness. The company has to pay out-growers, sometimes face default payment by some agrodealers, while low-interest credit offers are scarce as “banks and microfinance institutions target short-term reliable businesses, not climate-risky rainfed farming,” Kimotho explained. Combining drought-tolerant crops with insurance products could lower business risks for banks.

Bringing top-notch research to farmers

“I am worried about the mutating stem rust which seems to break down the resistance of some popular wheat varieties,” stressed Joseph Nalang’u, a farmer in Narok with 600 acres dedicated to wheat and 100 to maize. “The unpredictable weather is another major concern. When I started farming, we knew exactly when the planting season would start, and this helped us in our planning. That is no longer the case.”

African farmers need agricultural research. A research that is responsive to develop rapidly scalable and affordable solutions against numerous emerging pests and diseases like wheat rusts, MLN or fall armyworm. They need advice on how to adapt to unpredictable climate.

While visiting the MLN Quarantine and Screening Facility in Naivasha, CIMMYT’s Board members discussed research priorities and delivery pathways with farmers, seed and input companies, and representatives of Kenya Agricultural and Livestock Research Organization (KALRO), Kenya Plant Health Inspectorate Service (KEPHIS) and the Ministry of Agriculture.

CIMMYT board members, staff, partners and farmers listen to a researcher at the MLN Screening Facility in Naivasha, Kenya. (Photo: Joshua Masinde/CIMMYT)
CIMMYT board members, staff, partners and farmers listen to a researcher at the MLN Screening Facility in Naivasha, Kenya. (Photo: Joshua Masinde/CIMMYT)

“When you visit Naivasha MLN research facility or Njoro wheat rust phenotyping platform, both co-managed by CIMMYT and KALRO, you see a partnership that works very well,” said Zachary Kinyua, the assistant director for crop health research at KALRO. “These facilities are open to public-private collaboration, they generate important public goods for farmers, large and small.”

“If we develop or co-develop wonderful technologies but they don’t reach the farmers, that would be a fun and wonderful experience but with no impact,” said Kevin Pixley, CIMMYT’s director of the Genetic Resources program. “We depend on partners in the national agricultural research systems, seed companies and other private and public partners to realize the desired impact.”

“It is always so inspiring to see on the ground the results of years of research, to hear some of our partners talking about the real impact this research makes. The multiplier effect of what we do never ceases to amaze me,” expressed Nicole Birell, chair of CIMMYT’s Board of Trustees.

Cover image: CIMMYT board members and staff visited Riziki Farm Supplies, one of the agrodealers in Machakos which sells SAWA hybrid maize. (Photo: Jerome Bossuet/CIMMYT)

Blue maize is all the rage, but are consumers willing to pay?

Step into supermarkets or restaurants in Mexico City and surrounding towns and you might see products made from blue maize — food which would not have been available just a few years ago. Some of Mexico’s favorite dishes are taking on a new hue with blue corn chips, blue tortillas or blue tamales. But should breeders, millers, processors and farmer organizations invest in expanding the production of blue maize and blue maize products? Are consumers really interested, and are they willing to pay more?

These are some of the questions researchers at the International Maize and Wheat Improvement Center (CIMMYT) in Mexico set out to answer. They set up study to test consumer preferences and willingness to pay for this blue maize tortillas.

Maize is a main staple crop in Mexico and tortillas form the base of many traditional dishes. Blue maize varieties have existed for thousands of years, but until recently they were mostly unknown outside of the farming communities that grew them. In addition to its striking color, the grain has gained popularity partly due to its health benefits derived from anthocyanin, the blue pigment which contains antioxidants.

Trent Blare (left), economist at CIMMYT and leader of the study, conducts a choice experiment with interviewee Luis Alcantara. (Photo: Carolyn Cowan/CIMMYT)
Trent Blare (left), economist at CIMMYT and leader of the study, conducts a choice experiment with interviewee Luis Alcantara. (Photo: Carolyn Cowan/CIMMYT)

“Demand for blue maize has skyrocketed in the past few years,” said Trent Blare, economist at CIMMYT and the leader of the research.” Three years ago, white and blue maize sold at the same price. One year ago, blue maize cost just a few Mexican pesos more, and now blue maize is worth significantly more. However, we still lack information on consumer demand and preferences.”

According to Blare, the end goal of the study is to explore the demand for blue maize and try to better understand its market potential. “If we want farmers who grow blue maize to be able to get better market value, we have to know what the market looks like.”

This research received funding from Mexico’s Agency for Commercialization Services and Agricultural Market Development (ASERCA), which has been working with farmer organizations on post-harvest storage solutions for their maize. As blue maize is softer than typical white or yellow varieties, it requires special storage to protect it against insects and damage. In order to help provide farmers with the correct maize storage technology, ASERCA and others in Mexico will benefit from a deeper understanding of the market for blue maize in the region. In addition, researchers were interested to know if there is a premium for growing blue maize, or for making tortillas by hand. Premiums could help convince farmers to invest in post-harvest technologies and in the production of blue maize.

“There is this idea that demand should come from producers, but there are many steps along the maize value chain. We’re basically going backwards in the value chain: is there demand, is there a market, going all the way from the consumer back to the farmer,” Blare explained.

“There was an interesting gender aspect to this research: it was mostly women buying and making these maize-based foods, and women were more willing to pay a premium for blue maize,” said Miriam Perez (right), research assistant and interviewer. (Photo: Carolyn Cowan/CIMMYT)
“There was an interesting gender aspect to this research: it was mostly women buying and making these maize-based foods, and women were more willing to pay a premium for blue maize,” said Miriam Perez (right), research assistant and interviewer. (Photo: Carolyn Cowan/CIMMYT)

A matter of taste

The study was conducted in Texcoco, just outside of Mexico City, where CIMMYT’s global headquarters are based. This town in the State of Mexico was chosen because of its long history growing and consuming blue maize. Interviews were held in three different locations, a local traditional market and two local shopping malls, in order to ensure that different socioeconomic groups were included.

“There is a certain pride in the blue tortilla. As Mexicans, the tortilla is something that brings us together,” said Mariana Garcia Medina, research assistant and interviewer. (Photo: Carolyn Cowan)
“There is a certain pride in the blue tortilla. As Mexicans, the tortilla is something that brings us together,” said Mariana Garcia Medina, research assistant and interviewer. (Photo: Carolyn Cowan)

The team interviewed 640 consumers, asking questions such as where do they buy different types of tortillas, in which dishes they use different types of tortillas and if they faced difficulties in purchasing their preferred tortilla. The team also conducted sensory analysis and attributes, and gave study participants a choice between handmade blue maize tortillas, handmade white maize tortillas, and machine-made white maize tortillas.

The interviewees were given three different scenarios. Would they be willing to pay more for blue tortillas compared to other tortillas if eating quesadillas at a restaurant? To serve during a special event or visit from a family member? For everyday use?

The answers allowed researchers to quantify how much more consumers were willing to pay and in what circumstance, as they were given different price points for different types of tortillas in different scenarios.

True colors

The researchers found that preferences for blue and white maize were distinct for different dishes, and that there was a particular preference for blue maize when used in traditional dishes from this region, such as tlacoyos or barbacoa. A majority of consumers was willing to pay more for higher quality tortillas regardless of the color, as long as they were made handmade and fresh from locally grown maize. Interviewers also saw a noticeable difference in preference for blue tortillas depending on the situation: blue tortillas are demanded more for special occasions and in traditional markets.

“I found it fascinating that there is a difference in blue maize consumption based on the circumstance in which you are eating it.” Blare said. “This is one of the innovations in our demand study — not analyzing the demand for a food product in general but analyzing differences in demand for a product in different contexts, which is important as food is such an important component for celebrations.”

“We think there is potential to replicate this in other places in Mexico, to see consumer preference and price willingness for blue maize and other value-added maize products,” said Jason Donovan, senior economist at CIMMYT. “This will not just inform farmers and markets but also how to do this kind of research, especially in middle-income economies. This study is the first of its kind.”

“As a Colombian, it really surprised me that Mexicans were able to distinguish between white and blue maize tortillas even when blindfolded! It really shows the importance of maize to their diet and culture,” said Diana Ospina Rojas (left), research assistant and interviewer. (Photo: Carolyn Cowan/CIMMYT)
“As a Colombian, it really surprised me that Mexicans were able to distinguish between white and blue maize tortillas even when blindfolded! It really shows the importance of maize to their diet and culture,” said Diana Ospina Rojas (left), research assistant and interviewer. (Photo: Carolyn Cowan/CIMMYT)

Still got the blue

Overall, the results revealed that women were willing to pay 33% more for blue maize tortillas while men were willing to pay 19% more. For every additional year of education, a consumer was willing to pay 1% more for blue maize tortillas. Interestingly, a person’s income had no effect on her or his willingness to pay for more blue maize tortillas. Many people interviewed expressed a preference for blue maize, but commented that they cannot always find it in local markets.

The information collected in these choice experiments will help farmers, breeders, and other actors along the maize value chain make more informed decisions on how to best provide blue maize varieties to the public — and give consumers what they want.

“It was a very interesting experience, I’ve never participated in a survey like this before and I think it is important to take the time to think about our decisions about food,” said Brenda Lopez, one of the interviewees in the choice experiment. Lopez preferred the handmade tortillas, especially those made with blue maize. “I think they have more flavor,” she said. “I just bought handmade tortillas in the market before participating in this survey, but I had to buy white because there was no blue available.”

Another interviewee, Luis Alcantara, agreed. “I prefer blue because of the flavor, the texture, even the smell,” he said. “At home we eat machine-made tortillas because it is hard to find handmade tortillas, and even if you do, they are not blue. We would buy blue if we could.”

Cover photo: Blue maize tortillas (Photo: Luis Figueroa)

2019 World Food Prize recognizes the impact of bringing improved seeds to Africa, Asia and Latin America

Simon N. Groot is the winner of the 2019 World Food Prize. With this award, food and agriculture leaders recognize his work to increase vegetable production in more than 60 countries, through the development of high-quality seeds and training programs for farmers.

Groot’s efforts were crucial in leading millions of farmers to become horticulture entrepreneurs, resulting in improved incomes and livelihoods for them, and greater availability of nutritious vegetables for hundreds of millions of consumers.

Like small-town Iowa farm boy Norman Borlaug, Groot comes from a small town in the Netherlands, where he learned the value of seeds at a young age. Both shared the same vision to feed the world and succeeded.

“I think I was born to be a vegetable seedsman.”
– Simon N. Groot

Groot devoted his whole life to the seed and plant breeding industry. After 20 years in the industry in Europe and North America, Groot travelled to southeast Asia at the age of 47 with a vision to set up the region’s first vegetable seed breeding company. Frustrated by the poor quality seeds he found and noticing a total lack of commercial breeding activities in the region, Groot decided to set up his own company, using his own capital, partnering with Benito Domingo, a Philippines local with a passion for seeds and local connections to the traditional seed trade, agriculture industry and universities.

The company, named East-West Seed Company, started out as a small five-hectare farm outside Lipa City, Philippines. Groot brought over well-trained plant breeders from the Netherlands to begin plant breeding and help train locals as breeders and technicians. Groot was the first to introduce commercial vegetable hybrids in tropical Asia: varieties which were high-yielding, fast-growing and resistant to local diseases and stresses. Today, East-West Seed Company has over 973 improved varieties of 60 vegetable crops which are used by more than 20 million farmers across Asia, Africa and Latin America.

Inspired by Borlaug

Groot described meeting Dr. Borlaug at a conference in Indonesia in the late 1980s as “a pivotal moment” for him, writing that “his legacy has continued to serve as an inspiration for everything I have done at East-West Seed.”

In response to being awarded the 2019 World Food Prize, Groot wrote: “Bringing about the ‘Vegetable Revolution’ will be a fitting tribute to the work of Dr. Borlaug.”

The World Food Prize has been referred to as the “Nobel Prize for food and agriculture.” Awarded by the World Food Prize Foundation, it recognizes individuals who have advanced human development by improving the quality, quantity or availability of food in the world. Winners receive $250,000 in prize money.

The World Food Prize was founded in 1986 by Norman Borlaug, recipient of the 1970 Nobel Peace Prize.

The World Food Prize has a long association with CIMMYT. Sanjaya Rajaram was awarded the 2014 World Food Prize for his work that led to a prodigious increase in world wheat production. Evangelina Villegas and Surinder Vasal were awarded the 2000 World Food Prize for their work on productivity and nutritional content of maize. Bram Govaerts received the Norman Borlaug Field Award in 2014. As an institution, CIMMYT received the Norman Borlaug Field Medallion in 2014.

New publications: Do market shocks generate gender-differentiated impacts?

Female-headed households are likely to experience higher welfare losses due to commodity price hikes than their male-headed counterparts, as they tend to spend a larger percentage of their income on food items. However, the full extent of this impact of market has not been widely examined in the empirical literature.

Applying the difference-in-difference estimation procedure to data collected from more than 22,000 households in Bangladesh in 2005 and 2010, researchers at the International Maize and Wheat Improvement Center (CIMMYT) set out to examine the gender-differentiated impacts of the commodity price hikes during the food price crisis of 2008 on food and non-food consumption behavior based on the sex of the household head.

They found that, in general, the commodity price hikes had more adversely affected female-headed households, which reduced their expenditure on food and non-food items such as cereals and education at a greater rate than their male-headed counterparts did.

However, their study also reveals that the welfare impacts on these households varied greatly depending on socio-economic conditions. Results showed that households headed by women who were relatively better educated, who owned larger pieces of land and received remittances were buffered to a certain extent and their expenditure was affected less.

Understanding these buffering factors, the authors argue, is crucial when designing policy interventions in developing countries. The study provides a number of recommendations for government and international donor agencies to help female-headed households better cope with market shocks. For example, they could improve the reach of general education, increase women’s access to land and agricultural assets and remove barriers to the in-flow of remittances for female-headed households. Extending the reach of social protection and microcredit programs could further complement market shock buffering capacity, as could providing targeted capital.

Read more results and recommendations in the study, “Do market shocks generate gender-differentiated impacts? Policy implications from a quasi-natural experiment in Bangladesh” in Women’s Studies International Forum, Volume 76, September–October 2019.

This study was made possible through the support provided by the United States Agency for International Development (USAID) to the Cereal Systems Initiative for South Asia – Mechanization and Irrigation (CSISA-MI) project, and the Bill & Melinda Gates Foundation to the CSISA Phase II project.

See more recent publications by CIMMYT researchers:

  1. Elucidating the genetic basis of biomass accumulation and radiation use efficiency in spring wheat and its role in yield potential. 2019. Molero, G., Joynson, R. , Piñera Chavez, F.J. , Gardiner, L.J. , Rivera Amado, A.C. , Hall, A.J.W. , Reynolds, M.P. In: Plant Biotechnology Journal v. 17, no. 7, p. 1276-1288.
  2. Identification of recombinants carrying stripe rust resistance gene Yr57 and adult plant stem rust resistance gene Sr2 through marker‐assisted selection. 2019. Lodhi, S., Bariana, H.S., Randhawa, M.S., Gul Kazi, A., Peter John., Bansal, U. In: Plant Breeding v. 138, no. 2, p. 148-152.
  3. Effect of different tillage and residue management practices on crop and water productivity and economics in maize (Zea mays) based rotations. 2019. Parihar M.D., Parihar, C.M., Nanwal, R.K., Singh, A.K., Jat, S.L., Hari S. Nayak, Prakash Chand Ghasal, Jewlia, H.R., Choudhary, M. , Jat, M.L. In: Indian Journal of Agricultural Sciences v. 89, no. 2.
  4. A multi-scale and multi-model gridded framework for forecasting crop production, risk analysis, and climate change impact studies. 2019. Shelia, V., Hansen, J., Sharda, V., Porter, C., Aggarwal, P.K., Wilkerson, C.J., Hoogenboom, G. In: Environmental Modelling and Software v. 115, no. 144-154.
  5. Averting wheat blast by implementing a ‘wheat holiday’: in search of alternative crops in West Bengal, India. 2019. Mottaleb, K.A., Singh, P.K., Sonder, K., Kruseman, G., Erenstein, O. In: PLoS One v. 114, no. 2, art. E0211410.
  6. Estimating soil evaporation in dry seeded rice and wheat crops after wetting events. 2019. Gupta, N., Eberbach, P.L., Humphreys, E., Singh, B., Sudhir-Yadav, Kukal, S.S. In: Agricultural Water Management v. 217, p. 98-106.
  7. Dependence of temperature sensitivity of soil organic carbon decomposition on nutrient management options under conservation agriculture in a sub-tropical Inceptisol. 2019. Parihar, C.M., Singh, A.K., Jat, S.L., Ghosh, A., Dey, A., Hari S. Nayak, Parihar M.D., Mahala, D.M., Yadav, R.K., Rai, V., Satayanaryana, T., Jat, M.L. In: Soil and Tillage Research v. 190, p. 50-60.
  8. Biogas adoption and elucidating its impacts in India: implications for policy. 2019. Mottaleb, K.A., Rahut, D.B. In: Biomass and Bioenergy v. 123, p. 166-174.
  9. Reaction of Australian durum, common wheat and triticale genotypes to Karnal bunt (Tilletia indica) infection under artificial inoculation in the field. 2019. Emebiri, L. C., Singh, P.K. , Tan, M. K. , Fuentes DĂĄvila, G., Xinyao He, Singh, R.P. In: Crop and Pasture Science v. 70, no. 2, p. 107-112.
  10. A farm-level assessment of labor and mechanization in Eastern and Southern Africa. 2019. Baudron, F., Misiko, M.T., Getnet, B., Nazare, R., Sariah, J., Kaumbutho, P. In: Agronomy for Sustainable Development v. 39, no. 2, art. 17.

The recipe for better food systems

How food is produced, consumed, and how much is lost or wasted shapes the health of both people and planet. The EAT-Lancet Commission report, released in January 2019, brought together 30 interdisciplinary scientists from across the globe to propose a dietary pattern that meets nutritional requirements and promotes health but uses less environmental resources.

The report promotes diets consisting of a variety of plant-based foods, with low amounts of animal-based foods, refined grains, highly processed foods or added sugars, and with unsaturated rather than saturated fats.

The EAT Food Forum 2019 is taking place in Stockholm June 11-14, 2019. Natalia Palacios, maize quality specialist at the International Maize and Wheat Improvement Center (CIMMYT), will participate in a panel of agricultural research experts organized by CGIAR which will explore the implications of the EAT-Lancet report in the Global South, particularly for small farmers.

Palacios and her CIMMYT colleagues Santiago Lopez Ridaura, agronomist, and Jason Donovan, socioeconomist, got together for a conversation with CIMMYT editors to analyze how EAT-Lancet recommendations adapt to smallholder farmers’ realities.

Can nutrition bring the food system together?

Santiago Lopez Ridaura: Nutrition is the perfect setting to create system approaches to food. Nutrition involves everything: production quality, the genetics of the seed, input supply, output demand, as well as the purchasing power of farmers, dietary and cooking habits. It truly requires an interdisciplinary approach to look at food systems through a nutrition lens.

Natalia Palacios: We must stop thinking about the crop and think about the diet. Interdisciplinary and inter-institutional research is key to improve nutrition and agricultural sustainability in the context of smallholder farmers in Africa, Asia and Latin America.

Lopez-Ridaura: An economic analysis, a soil fertility study, or pest and disease breeding alone does not give us a holistic view of the food system. However, nutrition gives us the opportunity to have an integrated view. Equally, sustainability and avoiding food loss relate to all parts of the food system.

It’s a synergy of things. CIMMYT has been advocating for a systems approach to maize and wheat farming and nutrition, and sustainability fits right in with this.

Jason Donovan: It’s time to develop that dialogue, including specialists from different fields such as nutritionists, economists, agronomists, breeders and gender specialists when we investigate and form research questions on the health benefits and sustainability of our food systems and take holistic view of how all these things come together.

Palacios: A shift in our priority research is needed. It is important to integrate resilient production with nutrition. Focus only on productivity should no longer be the driver. We might not need big changes in the technologies and interventions, but we need to make sure nutrition and consumer demands are included.

There is no silver-bullet solution. You need to take action from different points, whether it is biofortified crops, intercropping for diversified diets or access to markets.

Is the EAT-Lancet report a recipe for a planetary diet?

Palacios: The report takes a global focus and is overwhelmingly targeted at high income nations. However, if we look at its five strategies, they are actually applicable for low- and middle-income countries as well: Seek international and national commitment to shift toward healthy diets; reorient agricultural priorities from producing high quantities of food to producing healthy food; sustainably intensify food production to increase high-quality output; strong and coordinated governance of land and oceans; and halve food losses at the production side and food waste at the consumption side.

CIMMYT scientists Natalia Palacios (left), Santiago Lopez-Ridaura (center) and Jason Donovan discuss the implications of a "planetary health diet" for producers and consumers in low- and middle-income countries. (Photo: Alfonso Cortés/CIMMYT)
CIMMYT scientists Natalia Palacios (left), Santiago Lopez-Ridaura (center) and Jason Donovan discuss the implications of a “planetary health diet” for producers and consumers in low- and middle-income countries. (Photo: Alfonso CortĂ©s/CIMMYT)

Lopez-Ridaura: Rather than a recipe, the commission proposes a “reference healthy diet” that will need to be adapted to different regions and cultures. More importantly, the trajectories towards such diet will probably be very different, depending on the region and culture, the current dietary habits of the population, and the production systems they are based on.

In some cases, consumption of meat and sugars will need to decrease, but in other regions it might need to be increased. It all depends on the current situation.

Donovan: The report highlighted the sustainability issues around our food production. Although it was focused toward high-income countries who consume a lot of proteins. One of the big questions I had after reading it was the “how” question. In a lot of countries where we work — in Africa, Asia and Latin America — the consumption of meat is increasing at a rapid pace.

So, the question that struck me was how do these societies with fast rural and urban transformations, and an increasing taste for animal-based food products, fit into the context of the report? How can we promote plant-based diets in these contexts?

Adjusting their diets towards a universal healthy reference diet would be difficult as there is little room for maneuver.

Is adaptation the key to success?

Lopez-Ridaura: Yes, adaptation is needed and I think the EAT-Lancet Commission colleagues are well aware of that. The healthy reference diet needs to be seen as such, as a reference, with some basic principles regarding food quantity and quality as well as sustainable use of resources.

Each region, sub-region or even families and individuals will need to adapt their dietary habits and production systems in order to attain healthy diets and halt the degradation of the resource base.

Palacios: It is important to look at smallholder farmers in the context of diet and sustainable agriculture. We need to ask, what are they growing? How are they growing it? How are they eating it? What do they sell?

Quite often smallholder farmers are already using agricultural practices that improve their nutrition and benefit the environment. For example, look at the milpa farm system: it combines maize, beans, squash, chili, tomatoes and seasonal fruits to provide a diverse plant-based diet. The milpa system, combined with crop residue retention and other conservation agriculture techniques can improve soil fertility.

Latin American farmers also use the traditional nixtamalization technique to prepare maize grain for cooking, which improves its nutritional value. Farmers in Africa are adopting green manure cover crops grown with maize as a way to improve soil health, diversify household diets and provide a cash crop to be sold at markets.

It is important that these initiatives are promoted through national and local government policy and supported by the private sector if they are to have real impact on the health of people and the planet.

Donovan: Local policies to promote healthy diets and diversification in the field are being put in place — Latin America is a good example. However, this is not at a scale where it can have real impact on the health of people and environments. There is pressure on the private sector to respond, especially considering the increasing consumption of processed foods. It is important to engage with the private sector on issues of nutrition and sustainability.

Solutions will be at multiple levels when we look at nutrition and food systems. Too often the actors in a food system act alone, for example many NGOs, universities, and government programs. There needs to be unity in action — players need to work together as creators of holistic solutions. This is currently a gap, as many nutritionists do not look at agriculture or food systems. Addressing this can have a significant impact on the health of family farmers in Africa, Asia and Latin America.

This story is part of our coverage of the EAT Stockholm Food Forum 2019.
See other stories and the details of the side event in which CIMMYT is participating.

Top shelf: Who has access to the healthiest processed foods?

In 2013, Mexico had the fourth highest sales of ultra-processed products worldwide. This is indicative of one of the most important changes in food systems in middle-income countries in recent years: the shift away from meals prepared at home with fresh or minimally processed products towards meals that include ultra-processed foods.

“Typically, these products do not have any wholefood ingredient, are ready to eat, and are high in fat, sodium and sugar but low in fiber, protein and vitamins,” says Ana Gaxiola, a nutritionist consultant working with the International Maize and Wheat Improvement Center (CIMMYT). “The health risks associated with their consumption have important, long-term implications for the health and nutritional status of individuals, families and communities.”

Latin America has a sophisticated maize and wheat processing sector with the potential to segment urban markets according to income, preferences and knowledge. This has important implications for equity in access to food with higher nutritional value.

In 2018, CIMMYT researchers began a new investigative project in collaboration with two CGIAR research programs, Agriculture for Health and Nutrition (A4NH) and WHEAT, seeking to understand how affordability affects diets in different areas of Mexico City. “We want to better understand access to healthier maize- and wheat-based foods across differences in purchasing power,” explains CIMMYT senior economist Jason Donovan. “Part of that involves looking at what processed products are available at what price and in different neighborhoods and the dietary implications of that.”

A researcher captures nutritional information from a packet of tortillas. (Photo: Emma Orchardson/CIMMYT)
A researcher captures nutritional information from a packet of tortillas. (Photo: Emma Orchardson/CIMMYT)

This is relatively new territory for those involved. “This kind of research has been done before,” explains Gaxiola, “but only looking at supermarkets in Mexico City and without differentiating between socioeconomic levels.” Previous studies have also failed to include data from abarrotes, the small convenience stores ubiquitous throughout the city.

The study compares Polanco and San Vicente, two neighborhoods in Mexico City chosen to represent high- and low-income areas, respectively. Using economic data in combination with label and packaging information it analyzes the variation in availability of processed and ultra-processed maize and wheat products, taking into account ingredients, nutritional content, portion size, price and other added value. The study will later include a qualitative element, in which the team will conduct interviews with shop managers to find out how they decide which products to stock, and with consumers to discuss the products they buy and the factors influencing their decisions.

“We’re also interested in how the products are being promoted,” says Miriam Perez Luna, a CIMMYT research assistant involved in the study. “Do companies employ celebrity endorsements or cartoons to appeal to children? Do they have any special certifications based on where or how the products were produced? This information goes into our database so we can examine how products are being marketed, whether in stores or online and through social media.”

In a small food shop in San Vicente, a low-income area, snacks high in salt and sugar line the shelves. (Photo: Emma Orchardson/CIMMYT)
In a small food shop in San Vicente, a low-income area, snacks high in salt and sugar line the shelves. (Photo: Emma Orchardson/CIMMYT)

Now at the end of the data collection period, Gaxiola and a team of researchers have collected more than 20,000 images of packaging, bar codes and nutritional information for a variety of products including biscuits, breads, cakes, cereals, flours, pastas, soups and tortillas. Once the data has been cleaned, they will begin to analyze each individual product and create an index for how healthy they are. Preliminary results from the study will be made available later in the year, but the team are keen to share some of their initial observations.

They were unsurprised to note that many products were more expensive in the upscale Polanco neighborhood, and smaller convenience stores tended to charge more for certain products than larger supermarkets.

There have however, been some unexpected findings. For example, many of the discussions about lack of access to nutritious food options focus on the diets of the urban poor, but there may be reason to believe that affluent consumers face similar challenges. “You’ll be surprised to hear that a lot of what we found in Polanco was not that healthy, because most of it is heavily processed,” says Gaxiola.

Based on the Pan-American Health Organization’s classification system, a product containing more than one milligram of sodium per calorie, 10% refined sugar and 30% total fat is an unhealthy one. “We still need to carry out the analysis, but I’d say more than 70% of the products we’ve encountered could be deemed unhealthy, based on this classification system.”

In a small supermarket in San Vicente, the research team found nearly 50 different types of biscuits and around 80 savory maize-based snacks like chips and tortillas. (Photo: Emma Orchardson/CIMMYT)
In a small supermarket in San Vicente, the research team found nearly 50 different types of biscuits and around 80 savory maize-based snacks like chips and tortillas. (Photo: Emma Orchardson/CIMMYT)

The implications of this are significant for a country like Mexico, which currently faces an epidemic of obesity and overweight. “There’s a lot of advocacy now around nutritional information, but it can be hard to understand sometimes, even for me,” says Gaxiola. “It has to be become something that everyone can understand and use to make healthier choices.”

For this to happen it is important to close the data gap on how urban consumers interact with their food environments. Understanding how they choose among different types of maize- and wheat-based products and how much of this is shaped by socioeconomic disparities is a key first step towards engaging with the private and public sectors on options for promoting healthier processed wheat and maize products in fast-evolving food systems.

This study is being carried out by the International Maize and Wheat Improvement Center (CIMMYT) and supported by the CGIAR Research Program on Agriculture for Nutrition and Health (A4NH) and the CGIAR Research Program on Wheat (WHEAT).

This story is part of our coverage of the EAT Stockholm Food Forum 2019.
See other stories and the details of the side event in which CIMMYT is participating.

Solving the “last mile” challenge of maize seeds

Philomena Muthoni Mwangi stands at the entrance of her agrodealer shop, Farm Care, in the village of Ngarariga. (Photo: Jerome Bossuet/CIMMYT)
Philomena Muthoni Mwangi stands at the entrance of her agrodealer shop, Farm Care, in the village of Ngarariga. (Photo: Jerome Bossuet/CIMMYT)

Agrodealers play a pivotal role in delivering the gains of the green revolution to millions of smallholders in Africa. Reaching even the most remote corners of the continent, they give farmers access to agricultural inputs and services.

So far, seed systems research has mainly focused on the factors influencing farmers’ adoption of or seed companies’ investment in new varieties. However, little is known about independent agrodealers, who play an important role in the “last mile” of seed systems, distributing improved maize seeds and fertilizers as well as giving agronomic advice. There is a gap of knowledge about who they are, their needs and constraints, and the ways in which they secure and develop their businesses.

Understanding how to better support agrodealers is important for the International Maize and Wheat Improvement Center (CIMMYT), to ensure that new varieties reach the largest possible number of farmers. Under the Stress Tolerant Maize for Africa (STMA) project, CIMMYT has launched a new research effort to better understand agrodealers in Kenya, with a specific focus on maize seed marketing.

Researchers are now testing the tools and expect to begin field work in March 2019, during the next maize planting season. “We want to collect detailed quantitative and qualitative data about the way agrodealers outsource and choose their maize varieties, and how they market these seeds to farmers,” explained CIMMYT associate scientist Pieter Rutsaert, who leads the study. This research will help government agencies, NGOs and funders to design better interventions related to agrodealers, for greater and more sustainable impact.

CIMMYT researchers Jason Donovan (left) and Pieter Rutsaert (right) discuss the research study questionnaire with consultant enumerator Victor Kitoto. (Photo: Jerome Bossuet/CIMMYT)
CIMMYT researchers Jason Donovan (left) and Pieter Rutsaert (right) discuss the research study questionnaire with consultant enumerator Victor Kitoto. (Photo: Jerome Bossuet/CIMMYT)

The million-shilling question

The way questions are selected and phrased, and data collected, is critical. “Figuring out how to ask the right question to the right person is a hard business, especially when we ask agrodealers to evaluate their own performance,” recognized Rutsaert. For example, it could be challenging to estimate the importance of maize seed sales if owners are hesitant to provide details about their businesses to outsiders. Anticipating the challenges of collecting reliable and comparable data, Rutsaert’s team will use visual tools, like illustrated cards, to facilitate conversations with interviewees. They will also use innovative exercises, like the shop investment game, where owners are asked how they would invest one million Kenyan shillings (about US$10,000).

Standing behind the counter of her shop, selling bags of feeding supplements for dairy cattle and small pesticide bottles on dusty shelves, Philomena Muthoni Mwangi explained she had run out of maize seeds for sale. This small agrodealer in the village of Ngarariga, in central Kenya, will restock her maize seeds from a big agrovet shop nearby at the onset of the rainy season.

This is quite common, as agrodealers do not take risks when it comes to selling new varieties. Not knowing the future demand, leftover seed stock after the planting season would severely reduce Mwangi’s potential profit, as margins per bag are low. To address this issue, CIMMYT researchers will conduct an intercept farmer survey in the coming weeks, to better understand what farmers look for when buying maize seeds.

Agrodealers are not a homogeneous group. Ranging from large one-stop shops to small shacks, their business models, seed marketing strategy and type of clients may differ a lot. This study will provide useful insights to design targeted seed scaling strategies that consider all kinds of agrodealers, moving away from a one-size-fits-all approach.

The Stress Tolerant Maize for Africa (STMA) project is funded by the Bill & Melinda Gates Foundation and the United States Agency for International Development (USAID).

The 70-year-old owner of a farm input shop in Kikuyu town, Kiambu County, answers the questions of CIMMYT researchers. (Photo: Jerome Bossuet/CIMMYT)
The 70-year-old owner of a farm input shop in Kikuyu town, Kiambu County, answers the questions of CIMMYT researchers. (Photo: Jerome Bossuet/CIMMYT)

Q&A: Expanding CIMMYT’s research agenda on markets and business

TEXCOCO, Mexico (CIMMYT) — Food security is heavily dependent on seed security. Sustainable seed systems ensure that a variety of quality seeds are available to farming communities at affordable prices. In many developing countries, however, farmers still lack access to the right seeds at the right time.

In the past, governments played a major role in getting improved seed to poor farmers. These days, however, the private sector plays a leading role, often with strong support from governments and NGOs.

“Interventions in formal seed systems in maize have tended to focus on improving the capacity of seed producing companies, which are often locally owned small-scale operations, to produce and distribute quality germplasm,” says Jason Donovan, Senior Economist at International Maize and Wheat Improvement Center (CIMMYT). “These local seed companies are expected to maintain, reproduce and sell seed to underserved farmers. That’s a pretty tall order, especially because private seed businesses themselves are a fairly new thing in many countries.”

Prior to the early 2000s, Donovan explains, many seed businesses were partially or wholly state-owned. In Mexico, for example, the Instituto Nacional de Investigaciones Forestales, Agrícolas y Pecuarias (INIFAP) produced seed and supplied it to a market-oriented entity which was responsible for distribution. “What we’re seeing now is locally owned private seed businesses carving out their space in the maize seed market, sometimes in direct competition with multinational seed companies,” he says. In Mexico, around 80 locally owned maize seed producing businesses currently exist, most of which have been involved in CIMMYT’s MasAgro Maize project. These are mostly small businesses selling between 150,000 and 500,000 kg of hybrid maize per year.

In the following Q&A, Donovan discusses new directions in research on value chains, the challenges facing private seed companies, and how new studies could help understand their capacities and needs.

Seed storage warehouse at seed company Bidasem in Celaya, Guanajato state, México. (Photo: X. Fonseca/CIMMYT)
Seed storage warehouse at seed company Bidasem in Celaya, Guanajato state, México. (Photo: X. Fonseca/CIMMYT)

How does research on markets and value chains contribute to CIMMYT’s mission?

We’re interested in the people, businesses and organizations that influence improved maize and wheat seed adoption, production, and the availability and quality of maize and wheat-based foods. This focus perfectly complements the efforts of those in CIMMYT and elsewhere working to improve seed quality and increase maize and wheat productivity in the developing world.

We are also interested in the nutrition and diets of urban and rural consumers. Much of the work around improved diets has centered on understanding fruit and vegetable consumption and options to stimulate greater consumption of these foods. While there are good reasons to include those food groups, the reality is that those aren’t the segments of the food market that are immediately available to or able to feed the masses. Processed maize and wheat, however, are rapidly growing in popularity in both rural and urban areas because that’s what people want and need to eat first. So the question becomes, how can governments, NGOs and others promote the consumption of healthier processed wheat and maize products in places where incomes are growing and tastes are changing?

This year, CIMMYT started a new area of research in collaboration with A4NH, looking at the availability of processed maize and wheat products in Mexico City — one of the world’s largest cities. We’re working in collaboration with researchers form the National Institute of Public Health to find out what types of wheat- and maize-based products the food industry is selling, to whom, and at what cost. At the end of the day, we want to better understand the variation in access to healthier wheat- and maize-based foods across differences in purchasing power. Part of that involves looking at what processed products are available in different neighborhoods and thinking about the dietary implications of that.

Your team has also recently started looking at formal seed systems in various locations. What direction is the research taking so far?

Our team’s current priority is to advance learning around the private sector’s role in scaling improved maize varieties. We are engaged with three large projects: MasAgro Maize in Mexico, Stress Tolerant Maize for Africa (STMA) and the Nepal Seed and Fertilizer Project (NSFP). We are looking to shed light on the productive and marketing capacities of the privately owned seed producing businesses and their ability to get more seed to more farmers at a lower cost. This implies a better understanding of options to better link seed demand and supply, and the business models that link seed companies with agro-dealers, seed producing farmers, and seed consumers.

We are also looking at the role of agro-dealers — shops that sell agricultural inputs and services (including seed) to farmers — in scaling improved maize seed.

At the end of the day, we want to provide evidence-based recommendations for future interventions in seed sectors that achieve even more impact with fewer resources.

Farmers purchase seed from an agro-dealer in Machakos, Kenya. (Photo: Market Matters Inc.)
Farmers purchase seed from an agro-dealer in Machakos, Kenya. (Photo: Market Matters Inc.)

This research is still in its initial stages, but do you already have an idea of what some of the key limiting factors are?

I think one of the main challenges facing small-scale seed producing businesses is the considerable expense entailed in simultaneously building their productive capacities and their market share. Many businesses simply don’t have a lot of capital. There’s also a lack of access to specialized business support.

In Mexico, for example, a lot of people in the industry are actually ex-breeders from government agencies, so they’re very familiar with the seed production process, but less so with options for building viable businesses and growing markets for new varieties of seed.

This is a critical issue if we expect locally owned seed businesses to be the primary vehicle by which improved seeds are delivered to farmers at scale. We’re currently in the assessment phase, examining what the challenges and capacities are, and hopefully this information will feed into new approaches to designing our interventions.

Is the study being replicated in other regions as well?

Yes, in East Africa, under the Stress Tolerant Maize for Africa (STMA) project. We’re working with seed producing businesses and agro-dealers in Ethiopia, Kenya, Tanzania, and Uganda to understand their strategies, capacities, and needs in terms of providing improved seed to more farmers. We’re using the same basic research design in Mexico, and there is also ongoing work in the Nepal Seed and Fertilizer Project. Given that we are a fairly small team within CIMMYT, comparable cross-regional research is one way to punch above our weight.

Why is this research timely or important?

The research is critical as CIMMYT’s impact relies, in part, on partnerships. In the case of improved maize seed, that revolves around viable seed businesses.

Although critical, no one else is actually engaged in this type of seed sector research. There have been a number of studies on seed production, seed systems and the adoption of improved seed by poor farmers. A few have focused on the emergence of the private sector in formal seed systems and the implications for seed systems development, but most have been pretty broad, examining the overall business environment in which these companies operate but not much beyond that. We’re trying to deepen the discussion. While we don’t expect to have all the answers at the end of this study, we hope we can shift the conversation about options for better support to seed companies and agro-dealers.

Jason Donovan joined CIMMYT in 2017 and leads CIMMYT’s research team on markets and value chains, based in Mexico. He has some 15 years of experience working and living in Latin America. Prior to joining CIMMYT he worked at the Peru office of the World Agroforestry Center (ICRAF), where his research focused on business development, rural livelihoods, gender equity and certification. He has a PhD in development economics from the University of London’s School of Oriental and African Studies (SOAS).

Jason Donovan

Jason Donovan is a senior economist at CIMMYT with a focus on markets and value chains. His main research interests are rural livelihoods, agricultural markets, food systems and agribusiness development. He leads research in Mexico and East Africa on private-sector engagement in maize seed systems and the related implications for farmers, nongovernmental organizations and government agencies.

He has worked extensively in Central America and the Andes region, with additional experience in Brazil, Malawi, Ghana and Kenya. His recent contributions to the debate on markets and rural poverty include the book “Innovation for Inclusive Value Chain Development” and “Value Chains as Complex Systems,” a special edition of the Journal of Agribusiness in Developing and Emerging Economies.

Since 2014, Jason has edited the journal Enterprise Development and Microfinance for the UK-based Practical Action Publishing. Prior to joining CIMMYT, Jason worked with the World Agroforestry Centre and The Tropical Agricultural Research and Higher Education Center.