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Cobs & Spikes podcast: Hello Tractor and agricultural innovation

For small-scale farmers, mechanization and other appropriate technologies have a big impact in agricultural production and yield. However, they might lack the resources to buy these tools. Hello Tractor is trying to improve this.

Dubbed the “Uber for the farm”, the company’s app easily allows tractor owners to rent their machinery to farmers and includes features that can help enhance a tractor owner’s business and operations. In this episode, we’re talking to Martha Haile, Chief Operations Officer at Hello Tractor, about the company’s success and social innovation in agriculture.

You can listen to our podcast here, or subscribe on iTunes, Spotify, StitcherSoundCloud, or Google Play.

innovation, mechanization, Tractors


Rodrigo Ordóñez

Rodrigo Ordóñez was CIMMYT's Communications Manager. Since 2023 he is the Head of Communications & Knowledge Management at the International Water Management Institute (IWMI), also part of CGIAR. ℹ️ Rodrigo Ordonez on LinkedIn