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funder_partner: Center for Behavior Change and Communication (CBCC)

Specialist centers empower women and youth farmers

Written by Julian Bañuelos-Uribe on . Posted in Features.

Joseph Gambi began as a groundnut seed producer in Ukwile village, Mbozi District, Songwe, Tanzania. He struggled to make a living from agriculture, an experience shared by many young people and women in his village. Low yields, limited opportunities in agricultural value chains, and low productivity in current production systems meant that there were fewer opportunities for income generation, which all negatively impacted the involvement of youth and women.

Based on his experience as a young farmer, Joseph believed groundnut farming could be more profitable than maize. “Although groundnut farming is promising and earns good money, its productivity is very low. Most of us opt for maize because quality seeds and other inputs are available, despite its high capital needs,” said Joseph.

To improve the situation, CIMMYT’s Dryland Crops Program aims to increase the adoption of quality seeds among youth and women farmers through behavior change interventions. Led by CIMMYT and implemented in partnership with the Center for Behaviour Change and Communication (CBCC) and the Tanzania Agricultural Research Institute (TARI), the project targets sorghum and groundnut improvement in Tanzania’s Songwe region.

Joseph was selected by his community to lead the way in changing perceptions of groundnut in his village and trained as a last-mile change agent, equipped with knowledge on social behavior change. As a youth champion and seed producer in Ukwile village, he has created awareness about quality seeds and good farming practices among at least 600 farmers across more than 15 villages in the district.

As a dedicated youth champion and seed producer, Joseph educates over 600 farmers on quality seeds and advanced farming practices. (Photo: CBCC)

Seed demand creation

Through the Drylands Crop Program, Joseph has been trained in various awareness and demand creation strategies, such as farmer mobilization. He uses these skills to raise farmers’ interest in different technologies and products, creating demand for various agricultural inputs and seeking out suppliers.

His efforts have attracted a variety of stakeholders to his village. These include four TARI centers, five seed companies, three non-government organizations (NGOs), one agrodealer, and two off-takers. While most stakeholders partner with him to demonstrate and promote their technologies to the farmers he has mobilized, others enter into agreements and pay him a commission for each sale he facilitates.

In the first season, Joseph created demand for more than two tons of groundnut seed, partnering with Pavig Agro, a groundnut seed company, to distribute almost 1.2 tons of quality seed to farmers in his village. The seed company could not adequately meet the aggregated demand, creating an opportunity for Joseph and 17 others to train as Quality Declared Seeds (QDS) producers.

Dedicated support for youth and women

After creating traction for quality seeds, inputs, and other agricultural services, the project established the Youth and Women Quality Center (YWQC) in Ukwile, managed by Joseph and three other community champions. The center serves more than 1,000 farmers across five villages and currently hosts more than ten demonstration plots featuring nine varieties of groundnut, maize, five bean varieties, and sorghum.

Furthermore, the center is now registered and licensed to distribute seeds and offers services such as seed planting using a manually operated seed planter, pesticide and herbicide spraying, extension support, market information, farmers’ advisory services, input demand creation and distribution, and produce aggregation.

Joseph at the Youth and Women Quality Center (YWQC) in Ukwile. The center is managed by three other community champions and serves farmers in five villages. (Photo: CBCC)

The project has proved to be transformational for Joseph, who has now received certification as a seed producer and dealer, as well as for his family and wider community. Before the training, Joseph allocated half an acre for groundnut production each season; he now uses three acres, with an additional acre for sorghum seed and a further half acre for bean seed production.

He has also mobilized and supported the registration of ten farmer groups, three of which were trained as seed producers and now produce groundnut seed and mentored five youths and women to become seed producers. This work means that the Ukwile YWQC now has 12 seed producers cultivating 13.5 acres of groundnut seed. Joseph and other experienced seed producers multiply basic seed to produce QDS 1, which is then sold to other seed producers at affordable prices.

Thanks to Joseph’s awareness and demand creation initiatives, Ukwile YWQC generated US $4,000 in revenue from seed and input distribution between November 2022 and January 2024. From two acres alone of groundnut seed production, Joseph earned US $1,456 from selling groundnut QDS between December 2023 and January 2024.

His increased income has supported his family, including paying for education for his four children, and has purchased a plot of land, on which he is constructing a three-bedroom house.

Cover photo: Joseph at his groundnut seed farm (Naliendele variety) in Ukwile Village, Songwe. (Photo: CBCC)

Quality seeds reduce hunger in Tanzanian schools

Written by Julian Bañuelos-Uribe on . Posted in Blogs.

The Songwe Region in Tanzania faces a variety of challenges in its agricultural communities, including low productivity, poor farming practices, and limited access to resources. Low yields from white sorghum, the crop of preference in the area, contribute to food insecurity, and insufficient extension support compounds the challenges for farmers.

Schools in the region face their own problems, with students experiencing a lack of food during certain months, resulting in poor academic performance and attendance. Parents, burdened by financial constraints and the low yields of sorghum, struggle to contribute to the school feeding program, further aggravating the situation. The School Feeding Program provides at least one nutritious meal daily to students in rural Tanzania to combat hunger and enhance academic performance. Most schools in rural areas have enough farmland for learning purposes; by utilizing this land, the program aims to produce food locally, reducing reliance on parental contributions and involving the community in addressing food and nutrition insecurity.

To address these challenges, the Center for Behavior Change and Communication (CBCC), initiated a proactive intervention during the 2022-2023 farming season to increase awareness of improved sorghum seed varieties (TARI SOR 1 and TARI SOR 2) through the school feeding program in Momba district, Tanzania. This collaborative effort between the Tanzania Agricultural Research Institute (TARI), CIMMYT, local seed producers, and the local government aimed to address the persistent food and nutrition insecurity in the area.

School children and community members engage in hands-on learning by practicing good agricultural practices on their school farms. (Photo: CBCC)

One of the key strategies employed by CBCC was using schools as platforms for raising awareness. Schools primarily grow sorghum for food rather than trade, making them ideal places to introduce these new, higher-yielding, and nutritionally valuable seed varieties.

Leveraging school farmland

The Youth and Women Quality Centres (YWQCs) are part of an innovative model implemented through the Dryland Crops Program (DCP) through the Accelerated Varietal Improvement and Seed Systems in Africa (AVISA) project, led by CIMMYT and implemented in partnership with CBCC and TARI. Its goal is to increase the adoption of improved variety and quality seeds among young and female farmers through behavior change interventions, with a focus on sorghum and groundnut improvement in the Songwe Region.

Using schools as focal points for raising awareness, the initiative leveraged the YWQCs to provide extension support and distribute seeds to schools. Training materials tailored to the school environment facilitated practical learning on agronomic practices such as farm preparation, seed selection, planting, fertilizer application, weeding, and pest management.

Mkama Secondary School was one of the first to enroll in the program, setting aside 0.5 acres to demonstrate the performance of TARI sorghum seed varieties. With the use of good agronomic practices, the pilot led to an increase in yield, with 350 kilograms (kg) of sorghum harvested. This was an increased improvement compared to their previous yield of 200 kg per acre on their four-acre farm, representing an increase of approximately 75%.

Concerns raised by teachers about the limited yield of local seeds, yielding less than 200 kg per acre, necessitate the urgency of implementing sustainable solutions. The low productivity observed on school farms is also attributed to poor farming practices and inadequate extension support.

Growing these new varieties offers many practical benefits. The increased yield enabled the school to provide lunch to its 129 students during the critical period when food insecurity is most pronounced (October-April). “The new improved sorghum varieties have higher yields, and TARI SOR 2 makes good Ugali,” said Johnas Marwa, the school headmaster. Motivated by their success, the school will plant TARI SOR 1 and TARI SOR 2 on all four acres of their farm during the 2023-2024 season.

Community-wide benefits

The project’s success also inspired confidence in the broader community, leading to a surge in demand for the new sorghum seeds. Consequently, eight seed producer groups and five individual seed producers decided to cultivate these improved varieties in the coming season.

Initially, some community members were hesitant to adopt the new varieties because they were not as white as the traditional local seeds. However, the impressive performance of TARI SOR 1 and TARI SOR 2 quickly won them over, capturing the attention of both farmers and parents due to their potential to reduce food insecurity at household level.

The achievements at Mkama Secondary School led to the expansion of the initiative across 19 additional schools in 14 villages. These schools were chosen based on their willingness to participate and the availability of their farmland. Out of the schools involved, only five produced sorghum on their farms, with the rest relying on parental contributions for the feeding program, but they all relied upon sorghum as the main source of food. Some primary schools only provided porridge, while most of the secondary schools only offered lunch.

Across the 19 schools, a total of 58 acres were allocated for farming sorghum. The project provided 190 kg of seeds, 21% of which were the Macia variety, a popular choice because of its whitish appearance and marketability.

Emmanuel Mwenda, national sorghum coordinator at TARI, said, “This intervention is one of a kind and will bring a huge impact to farmer communities in Momba district.”

Project legacy

The initiative has already had a significant impact and will continue to do so for future planting seasons and generations. “Given the level of effort and investment by partners, in the next season, 4 out of 10 farmers purchasing improved seed at YWQCs will choose either TARI SOR 1 or 2,” said Michel Amson from CBCC.

More than 2,000 students and 50 teachers were trained in agronomic practices by dedicated youth champions. This training caused a ripple effect, with parents visiting YWQC to purchase quality seeds too for growing on their own land.

To ensure the project’s sustainability and longevity, education officers will work with more schools and YWQCs would provide seeds on credit, with schools repaying after harvest to make the improved varieties more accessible when they are needed most.

“This initiative not only improves nutrition and food security for school children, but also benefits the wider community by increasing yields and extending meal provision periods. The collaborative efforts of various stakeholders have been instrumental in driving the success of this initiative”, says Chris Ojiewo, seeds systems lead at CIMMYT.